Clif Bar & Company this week released its newest product, Clif Pet dog treats, the brand鈥檚 first line of snacks not made for humans. The three flavors of Clif Pet Plant Based Jerky dog treats can be found in Petco locations nationally, and on Clif Bar鈥檚 .

The move into the multibillion-dollar pet market was first announced in December 2021 and planned before Clif Bar & Company鈥檚 purchase by that was announced earlier this month, said Greg Lok, Clif Bar & Company鈥檚 Head of Incubation.

Clif Pet is the first product developed and brought to market by , Clif Bar鈥檚 in-house ventures group designed to quickly research and meet market demands in a sustainable way. Lok serves as CEO of Trailblazers Incubator, and said Clif Bar wanted to capture the growing North American pet market with its inaugural effort. Dog treats alone represent nearly $6 billion of the $148 billion in the U.S.

鈥淭his was definitely a strategic area we wanted to move into for some time,鈥� Lok told OBJ. 鈥淲e鈥檝e previously developed products specifically for all members of the family, and including the wellbeing of dogs in our products just made sense. Our dogs are our family, and we developed the Clif Pet line as a treat we can feel good about giving them.鈥�

Clif Pet comes in three recipes: Sweet Potato & Blueberry, Pumpkin & Apple, and Butternut Squash & Cranberry. Each recipe has seven ingredients, and protein comes from fruit and vegetables, Lok said. Ingredients include flaxseed, pea protein, and apple juice concentrate, and there are no fillers or additives.

鈥淚鈥檇 read the packaging on some dog treats and there鈥檚 20 ingredients,鈥� Lok said. 鈥淲e wanted to simplify that into something a lot healthier that dogs will love. There鈥檚 a thinking that dogs are carnivores, but they just want protein which Clif Pet has plenty of even though it鈥檚 plant based.鈥�

Clif Bar & Company has partnered with to carry Clif Pet products, which are available in five- and 12-ounce bags and cost $8.99 and $16.99, respectively. The treats come in stick form, and are soft enough to tear into smaller pieces. In an unusual鈥攁nd possibly brilliant鈥攎ove, Petco will carry Clif Bars for humans in the same display rack as Clif Pet treats. Lok said the human Clif Bars carried at Petco won鈥檛 contain any chocolate, in case of consumer mixup about which bars are meant for which species (chocolate can be toxic to dogs).

鈥淭he idea is that it鈥檚 one-stop shopping for you and your pet for your next adventure,鈥� Lok said. 鈥淚t also reminds people that their dog needs calories and nutrition when they鈥檙e out exercising just like people do.鈥�

Clif Pet hopes to stand out in a competitive dog-treat market with its simple ingredients and Clif Bar鈥檚 reputation among athletes and outdoor recreationists who frequently include their dogs in activities, Lok said.

鈥淧eople know the brand and eat it themselves,鈥� Lok said. 鈥淚t鈥檚 cool that they can now share a snack they feel good about on the trail with their pet partners.鈥�

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, the maker of Clif Bar, Luna Bar, and Clif Kid Zbar, has entered an agreement to sell to () for $2.9 billion, according to made by both companies on June 19.

The acquisition ends privately owned Clif Bar鈥檚 history of and adds the popular energy bar to the former Kraft Foods company鈥檚 large portfolio of international snack brands that includes Oreo, Chips Ahoy!, Ritz, Toblerone, Cadbury Chocolate, Swedish Fish, and Wheat Thins.

鈥淲e are thrilled to welcome Clif Bar & Company鈥檚 iconic brands and passionate employees into the Mondel膿z International family,鈥� Mondel膿z International Chairman and CEO Dirk Van de Put wrote in a press release issued this week. 鈥淭his transaction further advances our ambition to lead the future of snacking by winning in chocolate, biscuits and baked snacks as we continue to scale our high-growth snack bar business.鈥澛�

鈥淢ondel膿z International is reshaping our portfolio to sustain long-term growth, and we have been looking to grow our global snack bar business along with our in the U.S. and in the U.K,鈥� said Tracey Noe, Mondel膿z International vice-president for global external communications, in a call with OBJ today. 鈥淲e also want our growth to reflect our commitment to sustainability, and Clif Bar is right in line with our philosophy at Mondel膿z International.鈥�

Noe said Clif Bar will continue to operate from its Emeryville, California, headquarters and retain its employees. Clif Bar CEO Sally Grimes will report to Mondel膿z International North America President . Clif Bar employees and customers won鈥檛 see any disruption to Clif Bar products or distribution, Noe said.

鈥淲e see a great opportunity to expand Clif Bar into the Canadian market and beyond,鈥� said Noe. 鈥淲e鈥檙e excited to bring this healthy, tasty snack to a larger market and promote nutritious, active lifestyles.鈥�

鈥淢ondel膿z International is the right partner at the right time to support Clif in our next chapter of growth,鈥� said Sally Grimes, Clif Bar鈥檚 CEO. 鈥淥ur purposes and cultures are aligned and being part of a global snacking company with broad product offerings can help us accelerate our growth while staying true to our deeply ingrained 鈥攕ustaining our people, planet, community, business, and brands鈥攆ive bottom lines that have grounded our company since its founding and will remain our north star going forward.鈥�

Clif was created by Gary Erickson after a 175-mile bike trek in 1990 left him disappointed in the energy bars of the time. He worked with his mom in her kitchen to develop his first offerings of Double Chocolate, Apricot, and Date Oatmeal that launched in 1992, and named the bars for his father, Clifford. Selling mainly through bike shops, Erickson saw $700,000 in sales his first year, and $20 million in sales by 1997. Clif Bar declined a $120 million offer from Quaker Oats in 2000, and has been credited for its environmental policies, employee stock ownership program, and outdoor-athlete sponsorships.

Chicago-based Mondel膿z International reported global net revenues of $28.7 billion in 2021, and saw a 15 percent growth in sales in 2020 credited to the pandemic shutdown. It was founded in 2012 when Kraft Foods split into two companies, Mondel膿z for snacks and Kraft Foods Group for grocery products. Mondel膿z became the new name of Kraft snack company after an employee contest winner suggested Mondel膿z, a combination meaning 鈥渄elicious world.鈥澛�

Mondel膿z International has come under fire in recent years along with other global snack companies for indirectly contributing to deforestation related to chocolate farming in the Ivory Coast鈥攁n issue it is addressing through its 鈥攁nd for not fully pulling out of the after the start of the Ukraine invasion. Mondel膿z International manages its that supports healthy lifestyles in communities worldwide, and its that aims to improve its positive environmental, social, and governmental influence globally.聽

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As the election approaches on November 3 and state governments scramble to figure out how to keep voters safe from the coronavirus at in-person polling places, a number of large outdoor companies are stepping up to help.

Answering a call from聽Operation Vote Safe, a nationwide campaign led by the nonprofit Business for America (BFA), companies like聽REI, Patagonia, and Outdoor Research have donated time, technological expertise, and thousands of units of PPE to polling places across the country. The donations will help ensure the safety of voters and poll workers so that, as BFA founder and CEO Sarah Bonk said, “no one needs to choose between their health and their vote.”

New brands are joining the campaign every day, Bonk told 国产吃瓜黑料 Business Journal on Wednesday. So far, Patagonia, Keen, and Burton have sent thousands of masks to election officials in several states, as well as to the Native American Voters Alliance in New Mexico through a partnership with Native Vote. Outdoor Research has donated 10,000 masks to Washington and Pennsylvania state officials.聽Clif Bar has聽donated tens of thousands of energy bars to help feed poll workers on November 3.

“This initiative was born out of necessity,” Bonk said. “The first coronavirus relief package [passed in March] had $400 million set aside to protect the election. According to elections experts, it’s actually going to take close to $4 billion. To close that gap, we had the idea to call on the business community.”

Pledges of support across the outdoor industry came quickly and decisively from brand leaders.

“When it comes to the future of our democracy, our votes have never mattered more,” said J.J. Huggins, a spokesperson for Patagonia. “For too many Americans, the barriers to casting their ballots have never been higher. We want to do our part to help the community vote by mail, vote early, or vote in person. Most importantly, people need to vote safely.”

A Network of Aid

REI, which began collaborating with BFA in July, has gone even further than a simple donation of product. Together with聽BFA, the company developed a digital聽PPE marketplace聽to help states and municipalities get what they need to run their elections safely and smoothy.

Built on technology REI spent $100,000 developing in the spring to distribute PPE to healthcare workers, the new tool has been聽adapted for the needs of polling places. It was released yesterday, already fully stocked with product.

“We reached out to the REI vendor base, made up of 1000-plus companies, and asked them to populate the marketplace with products they started making in the spring to help with the crisis,” said REI director of government and community affairs Marc Berejka. “Companies can sell their PPE products directly through the marketplace starting today, or donate them if they’ve chosen to give them away for free.”

The marketplace dovetails with a second tool BFA released this week: the Vote Safe Action Map, a “one-stop interactive dashboard for election officials to identify needed materials, and for businesses to fulfill those needs,” according to a BFA release. The tool covers the 13 states in which Operation Vote Safe is currently active. Businesses can filter by state, county, and category of need to identify the biggest deficits in polling place resources and contact state election officials to fill those needs.

“Our community has always stood behind protecting the outdoors,” said Berejka. “This year, voting for officials who will fight for our environment is a big part of that. In that way, helping people vote safely fulfills part of our core mission. It’s absolutely critical.”

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As outdoor leaders begin to speak out against racial injustice in the United States鈥攐nce again brought to light by the murder of George Floyd in Minneapolis鈥擮BJ is collecting their statements in one place.

Our list currently includes the following voices: Access Fund, American Alpine Club, American Hiking Society, Arc’teryx, Backcountry, Brown Girls Climb,聽BUFF,聽Camber Outdoors, Clif Bar, Columbia, Climbing Wall Association, Cotopaxi, Eddie Bauer, Granite Gear, HOKA ONE ONE, Ibex, JAM Collective, Kaya, Machines for Freedom, Mammut, Merrell, Moosejaw, Mountain Equipment Co-op, Mountain Hardwear, Organic Climbing, Orvis, Osprey, Outdoor Afro, Outdoor Industry Association, Outdoor Research, 国产吃瓜黑料 PR, Pactimo, Parks Project, Patagonia, Peak Design, prAna, Press Forward PR, Rapha, REI, She Explores, Smartwool, Snowsports Industries America, Tension Climbing, The North Face, Thousand, Timberland, Title Nine, Tracksmith, Vasque, and Velocio Apparel. Links to their words have been organized alphabetically below.

[Editors’ note: We acknowledge that, while some of these statements contain promises of action, not all of them do so. As Color 国产吃瓜黑料 founder Nailah Blades has written, “It’s not enough to say the right words in a social post if you’re not also doing the work internally as a company.” We encourage everyone to keep that in mind.]

Access Fund

American Alpine Club

American Hiking Society

Arc’teryx

Backcountry

Brown Girls Climb

BUFF

Camber Outdoors

Clif Bar

Climbing Wall Association

Columbia

Cotopaxi

Eddie Bauer

Granite Gear

HOKA ONE ONE

Ibex

JAM Collective

Kaya

Kaya has on its website.

Machines for Freedom

Mammut

Merrell

Merrell also released a follow-up statement laying out a plan for action.

Moosejaw

Mountain Equipment Co-op

Mountain Hardwear

Mountain Hardwear has released a set of principles for supporting “change from within” .

Organic Climbing

Orvis

Osprey

Outdoor Afro

Outdoor Industry Association

OIA has outlined concrete steps it will take .

Outdoor Research

国产吃瓜黑料 PR

Pactimo

Parks Project

Patagonia

Peak Design

Peak Design has released a full campaign called Say Something Give Anything. Details can be found .

prAna

Press Forward PR

Rapha

REI

She Explores

Smartwool

Snowsports Industries America

SIA released an on its website.

Tension Climbing

The North Face

Thousand

Timberland

Title Nine

Tracksmith

Vasque

Velocio Apparel

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