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In 2019, Amazon became the largest retailer the world has ever seen. Here鈥檚 what that means for all of us

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The company's Gearheads talk to millions of customers every year, so they decided to do something with their feedback鈥攎ake their own gear

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With sophisticated Asian factories and Amazon, it鈥檚 easier than ever to launch a low-cost gear brand. Are companies that prioritize price over innovation a boon to the outdoor industry鈥攐r a threat?

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The industry鈥檚 largest specialty retailer is also its most powerful. Does that make it a visionary leader? Necessary evil? Cutthroat competitor? Or something else entirely?

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When several high-end brands joined鈥攁nd then quickly defected from鈥擶almart鈥檚 Premium Outdoor Store, they resurrected the question 鈥淲ho is the outdoors for?鈥

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Outdoor industry leaders shine a light on the crux of the issue鈥攖hat selling on the "cheapest retailer's" website changes consumer鈥檚 perception of brands, putting specialty retailers at risk

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Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

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Ignoring the ecommerce behemoth isn鈥檛 an option anymore鈥攂ut that doesn鈥檛 mean navigating this channel is easy

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Try to be all things to all people, and end up pleasing none. The opportunity for both retailers and vendors lies in careful curation instead.

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Technology is front and center for Terry Lee鈥檚 Amazon-focused retailer

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Dave Polivy is using big-brand marketing to boost his small shop and get around an Amazon-induced downturn

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