Fishing guides and festival goers take note: High-end cooler maker Yeti just revealed its first soft-sided cooler, the 6.5-gallon Hopper that鈥檚 sealed with a waterproof drysuit zipper.

It鈥檚 got an inch-and-a-half of heavy-duty closed-cell foam for insulation throughout. We had no problem slinging it into a canoe, leaving it on the bank for fishing, or stowing it in the front seat of a car鈥攚ithout any leakage. At $299, the Hopper ain鈥檛 cheap, but if it鈥檚 anything like its roto-molded forebearers, it鈥檒l last forever.