The original wearable technology for athletes. Long before 听补苍诲 the , there was the , a pedometer that fit into a shoe and transmitted data to an iPod Nano. Introduced in 2006, the pioneering device was the first in a series of products released under the Nike+ banner, and it marked the beginning of the brand鈥檚 ongoing partnership with Apple. By 2012, when competitors were still asking consumers to clip or pocket their trackers, the world鈥檚 largest sneaker company had migrated its hardware to the wrist鈥攁 move that the industry has since followed.
The 聽was an LED-lit wearable that tracked activity in 鈥渇uel points鈥濃攁 company-derived metric for acceleration. 鈥淣ike could have easily owned the activity-tracker space,鈥 says Tyson Miller, design director for Vancouver-based , maker of heads-up display units for cycling and snowboarding. 鈥淭here was a fashion component to it. They made all their supporting software simple for mainstream, nontech people. We looked at them and said, 鈥楾hey鈥檙e doing it right.鈥 鈥
Within a year and a half, Nike鈥檚 FuelBand was competing against a new wave of more versatile devices. Products like the 听补苍诲 also collected exercise data, but their smaller size and additional features like sleep tracking broadened their appeal to non-athletes. By 2014, Nike claimed that 24 million people were using the device but still opted to retreat in the face of explosive growth in the category, focusing instead on software for other companies鈥 hardware, most notably the Apple Watch. 鈥淭hat tightness between Apple and Nike was probably what led to the downfall of the Fuel-Band,鈥 says , noting that the tracker was originally sold only through Apple and Nike stores and wasn鈥檛 initially offered in the potentially lucrative Asian markets. 鈥淲e had more distribution than Nike as a one-year-old startup.鈥 Today, Nike+ lives on as a suite of apps (for both Android and iOS devices) and online tools. In the category it launched, it鈥檚 now just running with the pack.
It鈥檚 What鈥檚 Inside That Counts
While countless wearable fitness gadgets have hit the market since the Nike+, the same core tech drives them all.
Accelerometer
Measures vibrations associated with nongravitational acceleration to detect movement and speed.
Gyroscope
Determines orientation by indicating rate of rotation around an axis.
GPS receiver
Communicates with satellite networks to track geographical location, speed, and elevation.
Optical sensor
Measures heart rate by detecting the volume of vascular blood flow.