Content will always be king. Put another way: you have to tell a good story if you want an audience to pay attention鈥攂e it in Hollywood or on Instagram. Thankfully, it鈥檚 never been easier to create mesmerizing images and videos that will galvanize your viewers. These are the cameras we recommend for the job.
DJI Mavic 3 ($2,200)
Our favorite upgrade to the Mavic 3 drone is the new Hasselblad-made 4/3 CMOS sensor that shoots 20-megapixel photos with great color and improved range. The result: incredible high-contrast images and crisp shots in low light. Other notable features include 5.1K video; a second, built-in 162-millimeter-equivalent zoom lens; and improved obstacle avoidance. 31.6 oz
Insta360 GO 2 ($300)
This action camera makes our list because of its size. About the dimensions of a baby carrot, it nearly disappears on your body鈥攕ignificantly more so than similar, better-known models. The video quality isn鈥檛 quite as nice as a GoPro鈥檚, but you still get buttery smooth and richly colored clips that are perfect for Instagram. 0.93 oz
GoPro Hero10 Black ($500)
The Hero10 costs only $100 more than the Hero9, but it鈥檚 significantly better in every way: mind-blowing electronic stabilization, ultra-rich 5.3K footage, and 23-megapixel photos (you can also pull enormous stills from the video). All that plus GoPro鈥檚 best-in-class ecosystem of accessories. It鈥檚 an easy-to-use but powerful camera that amateurs and pros will both appreciate. 5.4 oz
Google Pixel 6 Pro ($900)
The photos you get from the Google 6 Pro and Apple iPhone 13 Pro are fairly similar. But the 6 Pro stood out this year because the resolution is higher and the overall tonality is just slightly better. We were also impressed with the new software that automatically shoots accurate portraits of people with a variety of skin tones. Bonus points for a relatively reasonable price considering that it has three lenses, a 4X zoom, and software that helps with low-light photos. 7.4 oz
Sony a7IV ($2,500)
Unless you鈥檙e a full-time pro, you don鈥檛 need Sony鈥檚 flagship a1 mirrorless camera. That鈥檚 why the brand launched its a7IV, which costs less than half the price of the a1 but still comes with plenty of top-end features, such as whip-fast and highly accurate autofocus (for tracking movement), the ability to shoot up to ten frames per second (for capturing peak action), and respectable 33-megapixel files (big enough for gorgeous prints). 23.3 oz