鈥淎 foot is like a fingerprint,鈥 says Jean-Yves Couput, innovation director at Salomon. 鈥淚t鈥檚 unique to the individual.鈥 Which is why this fall, the Annecy, France, brand is launching , a program that allows anyone to purchase a bespoke pair of trail- or road-running shoes based on foot shape, running style, and terrain.
Colors, patterns, and monograms have long been customizable on everything from to , but in the past only sponsored athletes were able to drill down on specifics like heel-to-toe drop and the material used for the upper. That鈥檚 because of the high cost of personalization, says Matt Powell, vice president of the , a market-research company in New York City. Those made-to-order Salomons will run $300, largely because they鈥檙e pieced together almost entirely by hand. But the company plans to automate more of the process in the future, and Couput says that full customization could be available for jackets and packs, too. Powell thinks that other shoe and apparel makers will follow suit. 鈥淚t鈥檚 great to be the first mover,鈥 he says. 鈥淏ut the first mover doesn鈥檛 always win the race.鈥
鈥淧ro athletes are able to work with brands on prototypes that are unique to our needs. Now everyone can get this treatment.鈥 鈥擴ltrarunner Kilian Jornet
Upper
A 3-D scan of a runner鈥檚 foot measures length and width, as well as bone irregularities. Salomon then uses that data to build a聽knitted upper with a polyurethane skeleton.
Midsole
The midsole can be customized with a drop height of six, eight, or ten millimeters, and runners can pick from two densities of EVA foam, prioritizing responsiveness or cushioning.
Outsole
Three traction options are available鈥攄eep serrated lugs for muddy and technical terrain, shallower ones for packed trails, and an even flatter profile for the road.