Helmets may be the most controversial piece of biking equipment. Some say they make riding safer; others that听they don鈥檛 make cycling safe enough; still others that we should focus on safe driving, rather than safe cycling. For many, the decision about whether to wear one simply comes down to looks. Helmets mess up your hair and look dorky with street clothes, and, for many people, that鈥檚 reason enough to ditch the lid for their morning commute.听A Brooklyn startup called 听wants听to help solve this problem鈥攁nd in the process help reduce commuter-cyclist fatalities and injuries鈥攚ith 听($160) that looks more like a hat than a piece of safety gear.听Launched on Indiegogo earlier this month, the Park and Diamond Collapsible Helmet has already garnered 573 percent of its fundraising goal, with听$286,621 and a month left to go in the campaign.
The soft-sided lid is made of polycarbonate, with EVA foam and a proprietary, patented composite material the company says听absorbs and disperses three times as much energy as typical bike helmets. But unlike traditional models, the Park and Diamond helmet is thin, pliable, and breathable, and it folds up to roughly the size of a water bottle. A brimmed fabric layer slides over the polycarbonate shell to make the whole thing look like a baseball cap. (Park and Diamond says people will eventually be able to choose among different styles of outer layers. One promo video shows the helmet with a beanie-style piece on top.)
While the design is far less sporty-looking than a typical helmet, I鈥檓 not convinced it completely escapes dorkdom: as a cap it鈥檚听round and lumpy, and it鈥檚 a bit out of place听paired with a chinstrap. But the ability to roll the whole thing up and shove it in your bag鈥攔ather than clip it to your bike, where it could get stolen, or to your backpack, where it鈥檒l flop around鈥攃ould make bike commuting safer听and more approachable.