What the World Needs Now Is Clothing Made for Mars
With fabrics created from alga, graphene, and copper, and hoodies built to last a hundred years, two British ad men are creating the apparel and gear of the future
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The first piece of Vollebak clothing I ever held in my hands was the planet earth hoodie, which landed on my New York City doorstep in late February 2020. The 30-person company was founded in London in 2015 by twin brothers Steve and Nick Tidball, who鈥檇 come from the world of advertising and displayed a penchant for highly technical, highly conceptual adventure clothing. The brand is small鈥斺淲e鈥檙e not going to give Nike any sleepless nights,鈥 Steve said鈥攕o the brothers rely on fervent word of mouth and offbeat marketing. In 2019, for example, to launch their incredibly niche Deep Sleep Cocoon鈥攁 鈥渟elf-contained microhabitat鈥 to help the wearer shut out the noisy world of long-haul space flight鈥攖hey rented a billboard across the street from SpaceX, in Hawthorne, California, that read: 鈥淥ur jacket is ready. How is your rocket going?鈥 (No response from SpaceX founder Elon Musk, but the brothers said that they did get an invitation from NASA to give a talk.)
The Planet Earth hoodie, made from Australian merino wool with a brushed-fleece interior, struck me as well-made and comfortable, if hardly revolutionary in a world swimming with hoodies. There was one detail, however, that stood out: a hinged merino face guard of sorts, with small ventilation holes. 鈥淔rom NASA space helmets to explorers鈥 balaclavas,鈥 read the company鈥檚 description, 鈥減rotecting your face and head has always been high up on the list of priorities for people on a mission.鈥 Fair enough, I thought, even if my 鈥渕ission鈥 rarely went beyond typing at my laptop.
And then, a few weeks later, the pandemic struck. Suddenly, the idea of covering one鈥檚 face no longer seemed extreme. Like most everyone, I spent a not insignificant portion of the next two years behind a mask. And at the height of the pandemic, when the sound of sirens filled my Brooklyn neighborhood, I often found myself throwing on my Planet Earth hoodie and pulling up the merino visor over my N95 for an added layer of protection. What I鈥檇 first dismissed as folly now seemed eerily prescient.
Flash forward nearly two years and I鈥檓 in the cozy Vollebak offices near the Soho section of London, hovering around a conference table with Steve and Nick, admiring their latest piece of space-inspired clothing, the Mars jacket. Sleek and shiny, it looks plucked from the set of Dune. The company describes it as 鈥渋ndustrial workwear fit for any planet.鈥 Nick, who trained as an architect and handles the design work, excitedly points out the details. It is made from ballistic nylon to resist the corrosive effects of space dust. There鈥檚 an abundance of Velcro straps, 鈥渁 gravity surrogate in space,鈥 he says. And there鈥檚 a 3D-printed 鈥渧omit pocket鈥 containing an orange PVC sack, should you suffer space-adaptation syndrome, a type of motion sickness. 鈥淭he vomit bags are really beautiful,鈥 he says. They鈥檙e designed with large deployment tabs and are brightly colored because, he notes, 鈥渨hen you鈥檙e puking, your eyesight鈥檚 crap and the vomit bag has to be really, really recognizable.鈥
Steve, who sees to the company鈥檚 sales strategy, admits that the actual functional market for Mars clothing is precisely zero. 鈥淏ut the idea is, we鈥檙e probably not going there for 30 years,鈥 he says. 鈥淚f we鈥檝e been designing clothes for Mars for 30 years, testing them on earth, I鈥檒l reckon we鈥檝e got a good shot at making decent clothes for Mars.鈥 Not everyone who goes, he says, will be 鈥渁 Russian cosmonaut who鈥檚 been training for 20 years.鈥 Instead, he says, it will be regular people with regular human needs who won鈥檛 want to live in a space suit 24/7.
鈥淣o one,鈥 he says, 鈥渉as asked us to do this.鈥