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The Icon is the best flannel ever made, and you鈥檒l use it so many times that the price tag won鈥檛 even matter after a few weeks. (Photo: Jakob Schiller)

This Kitsbow Shirt Is the Best Damn Flannel Ever Made

Yes, this flannel is expensive. But judging by its effect on our writers, it鈥檚 worth every penny.

Published: 
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(Photo: Jakob Schiller)

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I know what you鈥檙e thinking: Here goes 国产吃瓜黑料, recommending an聽overly expensive piece of gear again. You鈥檙e right. I鈥檓 recommending a shirt that costs nearly as much as a ski jacket. But I stand by my recommendation, because the ($235; men鈥檚 and women鈥檚, XS鈥揦XL) is the best flannel ever made, and you鈥檒l use it so many times that the price tag won鈥檛 even matter after a few weeks.

This isn鈥檛 the first time we鈥檝e recommended this shirt. Five years ago, former 国产吃瓜黑料 columnist Aaron Gulley wrote his own ode to the Icon. Like Gulley and me, many people love the Icon for the same reason: Kitsbow took a standard piece of clothing and enhanced it with outdoor performance in mind. The result is a shirt you can wear every day from September through May (or longer if you live in San Francisco or Aspen, Colorado) and use for everything from day hiking to mountain biking.

(Photo: Jakob Schiller)

Made from Pendleton wool, the Icon has a medium-thick build, so it鈥檚 warmer than a cotton long-sleeved shirt. The wool breathes well on its own, but Kitsbow added mesh-lined vents on each shoulder blade that help the shirt dump even more heat. Originally designed to be worn by mountain biker, the Icon is also ideal for backcountry skiiers, as it vents heat on the uphill and then keeps you toasty beneath a shell on the descent.

(Photo: Jakob Schiller)

Schoeller patches on the shoulders and elbows reinforce areas where the garment tends to see wear. If you endo on your bike or superman on your skis, your Icon should be fine. Backpack straps haven鈥檛 rubbed a hole into my shirt鈥檚 shoulders, even after hours of use. I put the elbow patches to the test in a unique way, back when I was an editor at 国产吃瓜黑料. Our Santa Fe headquarters have desks with surprisingly rough surfaces that are notorious for destroying the elbows on editors鈥 shirts. (We started calling the phenomenon 鈥国产吃瓜黑料 elbow.鈥) While some of my other shirts bit the dust, my Icon wasn鈥檛 fazed.

(Photo: Jakob Schiller)

I can wear the Icon to work, because Kitsbow has dialed in both the colors and tailoring. The brand uses bright accents鈥攐ranges, reds, and blues鈥攂ut keeps them looking totally professional, thanks to the way those hues mix with the texture of the wool. Moreover, with articulation built into the design, Kitsbow created a svelte cut that looks great with slim jeans and leather boots. The company also offers a , which is not quite as tailored and fits more like a shacket.

Perhaps one of the best reasons to love the Icon聽is because it鈥檚 made in the United States. At a time when the entire global supply chain is in total disarray (have you tried to buy bike parts lately?), it鈥檚 nice to know that this shirt won鈥檛 be stuck on some cargo ship for an extra month.

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