Action-camera maker GoPro entered the world of public companies Thursday, selling 17.8 million shares at $24 each under the symbol GPRO.
顿别蝉辫颈迟别听聽prior to the market opening, GoPro opened at the high end of its $21 to $24 price range鈥攐ne of the聽largest consumer electronics IPOs ever (partly because there aren’t many public hardware tech companies out there). And that price continues聽to rise鈥攕hares have already climbed to nearly $32 apiece, according to聽.听
The stock market opener wasn’t GoPro Founder Nick Woodman’s only marker for success. According to our October 2013 cover guy:
I decided long ago to try and kill the cool guy. And in a sense we did. But it wasn’t obvious. There was a period where it was like, is this going to fly? Now cool guys are rocking GoPros on their helmets, and鈥 it’s cool.