THE INTERIOR SECRETARY recognized the jacket and boots I wore to her office. Four months earlier she鈥檇 been selling them.
鈥淭hey let you in here wearing that?鈥 Sally Jewell said, giving the once-over to my North Face soft shell and Zamberlan hiking boots.
, the former REI chief executive who is now in charge of one-fifth of the U.S. landmass, 700 million acres of subsurface mineral estate, 1.7 billion acres of offshore territory, 401 national parks, 561 national wildlife refuges, 476 bureau of reclamation dams, 2,055 endangered or threatened species, and the maintenance of good relations with 566 American Indian tribes, smiled and led me into her working quarters.
鈥淗oly shit,鈥 I couldn鈥檛 help but blurt out.
The office of the Secretary of the Interior has long been one of the most formidable redoubts in the federal government. In scope the corner suite rivals the state of Montana鈥攊f Big Sky Country were carpeted in royal blue.
鈥淚 know,鈥 Jewell said. 鈥淚鈥檓 still getting used to the size of it.鈥
The same could be said of Jewell鈥檚 new job, which the sinewy, silver-haired, 57-year-old executive took over in early April. In the 164-year history of the Interior Department, no incoming secretary has faced such a steep learning curve. Last December, she had nothing more pressing on her mind than the holiday sales figures at Recreational Equipment Incorporated, the outdoor-gear cooperative she鈥檇 run for the past eight years. Then came a phone call from President Barack Obama, who offered an upgrade she couldn鈥檛 refuse.
“This is the one job I would have left REI for,鈥 she told me. 鈥淚鈥檓 not sure there鈥檚 another one out there.鈥
If the offer was a surprise to Jewell, it was equally unexpected to members of the capital鈥檚 chattering class, none of whom had Jewell on the list of likely successors to , Obama鈥檚 first-term Interior boss. With zero political experience and an eclectic three-phase career (petroleum engineer, banker, outdoor retailer), Jewell gave everyone something to love鈥攁nd to worry about. The American Petroleum Institute liked her oil-field experience. The Natural Resources saw (it hoped) a nominee with 鈥渢he heart of an environmentalist and the know-how of a business woman.鈥
For the outdoor industry, her appointment brought long-sought recognition of recreation鈥檚 place on public lands. Here was a cabinet secretary whose adventure r茅sum茅 rivaled her executive CV. She鈥檚 climbed Antarctica鈥檚 Vinson Massif, and she summited Mount Rainier the first of seven times at age 16. 鈥淭his is a paradigm change, not just for our industry but for America,鈥 says Black Diamond CEO Peter Metcalf, who once shared a rope with Jewell on Liberty Bell, a classic climb in the North Cascades. 鈥淪ecretary of the interior is traditionally a job given with a nod to industries like oil and gas or ranching. Today, much of the GNP on public lands comes from non-extractive industries like recreation, tourism, and ecological services.鈥 Now, Metcalf says, 鈥減olitics have finally caught up with reality.鈥
鈥淵ou鈥檝e got somebody who fundamentally gets the fact that there鈥檚 a huge economic stream鈥 flowing from protected wildlands, says Adam Cramer, who heads the outdoor alliance, an industry group that lobbies for recreation and conservation. 鈥淥il, gas, timber, and grazing aren鈥檛 the only ways to make money from the federal estate.鈥
President Obama agrees. 鈥淪he knows the link between conservation and good jobs,鈥 he said in announcing Jewell鈥檚 nomination. 鈥淪he knows that there鈥檚 no contradiction between being good stewards of the land and our economic progress鈥攖hat, in fact, those two things need to go hand in hand.鈥
In a nod to her passion for the outdoors, , 鈥淔or Sally, the toughest part of this job will probably be sitting behind a desk.鈥
Hardly. The toughest part may be keeping Interior relevant at a time when the biggest environmental battles are being fought on the turf of rival agencies. Jewell has plenty on her plate, to be sure. In the next three years, her department will set new rules for fracking on federal land, oversee the first offshore Atlantic wind installations, decide whether to list hundreds of proposed endangered species, double the number of renewable-energy projects on public land, regulate offshore Alaskan oil exploration, and defend the Arctic National Wildlife Refuge (ANWR) against the ever present threat of oil and gas exploration. But the signature green campaigns of Obama鈥檚 second term are being waged by the Environmental Protection agency, where carbon regulation will be shaped, and, of all places, the state Department, which will help decide the fate of the .
Oh, and there鈥檚 one other thing on her to-do list. Interior secretaries traditionally bear the burden of establishing a president鈥檚 environmental legacy. , the secretary under both Kennedy and Johnson, created the Canyon Lands and North Cascades National Parks and the Appalachian National Scenic Trail, and he oversaw passage of the . Walter Hickel, Richard Nixon鈥檚 Interior head, saved the Everglades when developers wanted to turn it into the world鈥檚 largest airport. Under Bill Clinton, gave the department a transfusion of environmental values and created the , which helps safeguard 27 million acres of BLM land. Even , George W. Bush鈥檚 second-term secretary, managed to create the world鈥檚 largest marine protected area, the .
So far, Obama鈥檚 legacy is muddled at best. If he left office tomorrow, he鈥檇 be known for his ramp-up of renewable energy, for being not as bad as W., and for not much else. When I first spoke with Jewell, she was still emerging from senate confirmation mode: smile and speak only in vague platitudes. 鈥淚鈥檓 finding my way with a lot of help from the people here at Interior,鈥 she told me. 鈥淢y primary focus has been on listening. Listening to what鈥檚 been done before me, listening to the mistakes that others have made. Listening to the president and his agenda, and considering the role that Interior can play.鈥 It wasn鈥檛 a bad early strategy: ears open, mouth shut. But before long, Jewell would have to stop listening and start acting. Because she faces one of the biggest challenges in Washington: creating an environmental legacy for a president who seems indifferent about having one.
When Obama took office in early 2009, environmentalists鈥 hopes were over the moon. The ruinous record of his predecessor was best summed up by Robert F. Kennedy Jr., who predicted that 鈥淕eorge W. Bush will go down as the worst environmental president in U.S. history.鈥 Much of the damage had taken place in and through the Department of the Interior, which, under , had become a den of corruption.
Bush鈥檚 appointees made oil and gas leasing their top priority, demoting conservation-minded managers, harassing scientists, cutting secret deals, partying with drilling executives, and encouraging greasy lobbyists like , who on casino deals, to roam the halls of Interior headquarters at 18th and C. In 2006, Inspector General Earl Devaney, charged with making sure Interior officials followed the law, summed up the situation under Norton: 鈥渟imply stated, short of a crime, anything goes at the highest levels of the Department of the Interior.鈥
In 2007, Steven Griles, Norton鈥檚 right-hand man, was for obstructing the investigation into the Abramoff scandal. Abramoff himself pleaded guilty to conspiracy, mail fraud, and tax evasion. Norton was later investigated but never charged over unrelated conflict-of-interest questions raised about leases won by the oil giant Royal Dutch Shell, for whom she went to work upon leaving Interior.
To rehab the department, Obama chose Ken Salazar, a Colorado rancher and an old friend from the Senate. The day Salazar was sworn in, White house chief of staff Rahm Emanuel walked up to Tom Strickland, Salazar鈥檚 deputy secretary, poked him in the chest, and said, 鈥淐lean up that mess.鈥
Salazar took out the trash. He immediately withdrew 77 oil and gas leases in Utah鈥檚 red-rock country鈥攎ore than 100,000 acres鈥攁uctioned off in the final days of the Bush administration (and made famous by eco-activist , who was imprisoned for false bidding) and revised leasing rules to prevent another Utah debacle. He issued a . He also moved quickly to appoint conservation-minded directors of the U.S. Fish and Wildlife Service, the Bureau of Land Management, and the National Park Service. Fish and Wildlife began moving dozens of stalled endangered-species listings through the evaluation process.
Job one for Salazar, though, was renewable energy. Solar and wind projects had been back-burnered by Bush鈥檚 BLM officials; for eight years, not a single solar project had been approved. Declaring Interior 鈥渢he real department of energy,鈥 Salazar replaced Bush鈥檚 鈥渄rill, baby, drill鈥 policy with a shine-and-spin initiative. He fast-tracked 35 鈥攃apable of generating 10,500 megawatts, enough to power 1.6 million U.S. homes鈥攁nd approved offshore wind turbines along the Atlantic coast. When conservationists raised alarms about flyways turning into bird blenders and solar projects destroying desert tortoise habitat, Salazar responded with a siting process, called smart from the start, that identified appropriate zones for future renewables development.
That didn鈥檛 slow down oil and gas production. In Obama鈥檚 first three years, his all-of-the-above energy strategy produced did in his final three years. The BLM approved about 4,000 drilling permits per year鈥攄own from the record number issued under Bush, but twice the permitting rate of the 1990s. Oil and gas data are notoriously susceptible to political skewing, but to get a real sense, look to the number of leases challenged by grassroots groups like the . SUWA went bonkers during the Bush years, protesting hundreds of leases in fragile habitat. In 2009, 47 percent of all leases sold were challenged in federal court by environmental groups. By 2012, that number had fallen to 18 percent.
Like Obama, Salazar was just moderate enough to infuriate conservative critics and disappoint environmental allies. When Fish and Wildlife listed the polar bear as endangered in 2008, prohibiting the government from using the Endangered Species Act to regulate greenhouse-gas emissions, the very cause of the bear鈥檚 decline. Salazar froze Kempthorne鈥檚 order鈥攂ut ultimately allowed the controversial clause to stand. After breaking up the inept in the wake of BP鈥檚 Deepwater horizon spill, he let Shell conduct oil exploration in Alaska鈥檚 rough and risky Chukchi and Beaufort seas.
Overall, environmental advocates seemed to give Obama passing grades: a B minus or a solid C. 鈥淚 had high hopes for this administration,鈥 says Jamierappaport Clark, executive director of and the head of Fish and Wildlife under Bruce Babbitt during President Clinton鈥檚 second term. 鈥淔rom an imperiled-wildlife and conservation stand-point, the first term has been disappointing. It鈥檚 hard to look back and see anything bold, aggressive, or earth-shattering.鈥
鈥淚nterior needs a visionary, not a mechanic,鈥 SUWA legislative director Richard Peterson-Cremer wrote when Salazar stepped down. 鈥淭he Obama administration has a real opportunity to change its course on public lands. The question is not whether it has time enough and space鈥攊t does鈥攂ut whether it has will enough and steel.鈥
鈥淚鈥橵E BEEN TOLD that coming up to speed in this job is like drinking from a fire hose,鈥 Jewell told a gathering of Interior Department employees in Portland, Oregon, in June. 鈥淎ctually, I鈥檝e found that it鈥檚 more like a water main.鈥
The line drew chuckles from the friendly, if skeptical, DOI bureaucrats. They鈥檇 seen secretaries come and go. Many of the department鈥檚 70,000 employees were hired during the Babbitt years, and a few are old enough to remember the 22-month term of , the Reagan appointee who still holds the crown as the most environmentally destructive interior secretary in history. Billed as a meet-the-boss session, Jewell鈥檚 day in Portland was a chance for her to shake hands and make friends in the field offices. Unlike Salazar, who arrived with dozens of allies in the senate and installed his own 鈥淐olorado mafia鈥 of well-seasoned appointees, Jewell had to build a network from scratch, working rooms like the Portland federal-building auditorium. There, 150 staffers spread themselves in agency-specific clusters: Bureau of Indian Affairs officials over here, Fish and Wildlife biologists over there, BLM folks in the back. 鈥淎nybody from the Park service?鈥 Jewell asked. 鈥淣o? Well, I guess it is the Friday of Memorial Day weekend. They鈥檙e kind of busy.鈥濃╝ natural informality attends to her. Give Jewell a lectern and she鈥檒l avoid it. Offer the choice between a hike and a backroom one-on-one, she鈥檒l lace up her boots. She connects with personal stories, not policy. And so, in Portland, she spoke about her life.
Born in England, she moved to Seattle at age three when her father, Peter Roffey, took a fellowship in anesthesiology at the University of Washington Medical School. Eager to fit in, Roffey became REI member #17249 and bought his first tent from alpinist . Young Sally Roffey spent weekends hiking in the Cascades and sailing the family鈥檚 eight-foot dinghy on Puget Sound. 鈥淲e used to camp everywhere we went,鈥 she recalled.
At the University of Washington, she studied mechanical engineering and met her future husband, Warren Jewell, a fellow engineering student. After graduation, the pair took jobs with Mobil Oil in the roughneck fields of southern Oklahoma. She enjoyed the work, but it was the oil business in the seventies, and the glass ceiling hung low. 鈥淚 wanted to work on offshore oil rigs, but Mobil wouldn鈥檛 allow any women on their rigs, except in Norway,鈥 she told Interior employees in Portland. 鈥淚 figured that was a long way to go for work.鈥
Then she heard that banks were hiring engineers to help evaluate oil and gas investments. She and Warren wanted to move back to the Pacific Northwest, so she talked her way into a job with Seattle-based rainier bank. The oil boom was showing signs of shakiness, but two rival Seattle institutions, Rainier and Seattle First National bank (Seafirst), continued to lay heavy bets. Jewell steered Rainier away from a number of bad investments, and when oil went bust in the mid-1980s, Seafirst collapsed. Jewell became known as the .
There are certain kinds of people who hire on as interns and, within a few years, end up running the place. Jewell鈥檚 rise was like that. By the late 1980s, she was overseeing Rainier鈥檚 entire loan portfolio, and when she left in 1992 to join West One Bank, a smaller regional operation, she was CEO of its Washington subsidiary within a year. Meanwhile, she was raising two children, Peter and Anne, both now grown and living in Seattle. her style wasn鈥檛 aggressive or brash; rather, say colleagues, she comes across as sensible and polite. 鈥淪ally is able to judge situations in a very sophisticated way,鈥 says Seattle attorney William Gates Sr., who is the father of the Microsoft founder and served with Jewell on the UW board of regents. 鈥淪he鈥檚 a person who very often has the right answer for the question under discussion.鈥
REI recruited Jewell to its board in 1996, attracted by her combination of backcountry experience and banking savvy. By 2005, she was CEO. REI was a foundering ship at the time, burdened by too much debt and knocked on its heels by an ill-advised foray into Japan. Jewell closed the overseas outlet, paid down the debt (the co-op now has none), and embarked on a slow national expansion, opening a handful of well-chosen, self-financed stores every year, including a 39,000-square-foot Manhattan base camp in 2011. Last year the company鈥檚 website and 127 stores reported revenue of $1.9 billion, making it the biggest consumer cooperative in the nation.
Meanwhile, Jewell pushed a triple-bottom-line ethos that emphasized environmental ethics and employee relations as much as profit and loss. That鈥檚 Jewell鈥檚 strong suit: getting the best out of people, but in a low-key way. 鈥淪he was always asking questions, soliciting points of view,鈥 says Camelbak chief executive Sally McCoy, who worked with Jewell on the industry-supported wildlands group Conservation alliance.
One of Jewell鈥檚 favorite books is , Gordon MacKenzie鈥檚 guide to fostering creativity within a corporate bureaucracy. It鈥檚 an idea she鈥檚 pushing at Interior. 鈥淒id you know the engineers at hoover Dam are buying spare parts on eBay because nobody makes them anymore?鈥 she asked her staffers. 鈥淚f there鈥檚 something you鈥檙e doing as part of your job that makes no sense, tell me about it. Raise a holler. One of the things I told everyone at REI was: We鈥檝e got to stop doing things that don鈥檛 make sense and concentrate on the things that do.鈥濃↙et me help you do your job better: that鈥檚 the message going out to the field from Madame secretary. 鈥淚鈥檓 a businessperson,鈥 Jewell told her troops. 鈥淚鈥檝e got 30 years in business and two months in the federal government.鈥 a lot of people do outstanding work at Interior, she said. 鈥淚 want you to know I鈥檝e got your back.鈥 she let that hang for a moment, leaving unsaid the second half of the sentence: and I鈥檓 hoping you鈥檒l have mine.
To do what exactly wasn鈥檛 yet clear.
ON MOST WEEKDAY mornings, Sally Jewell walks to work under the haunting eyes of her predecessors. Along the hall outside her office hang large oil paintings of Salazar, Norton, Watt, and the rest, and in the lobby there鈥檚 a bust of Udall, widely acknowledged as the greatest interior secretary of the modern era.
In case Jewell doesn鈥檛 feel the weight, every once in a while a former secretary will pop up with some unsolicited advice.
Hello, Bruce Babbitt! 鈥↖n a bit of exquisite timing, Babbitt, the most influential secretary since Udall, issued a challenge to Obama 24 hours before the president nominated Jewell. 鈥淪o far, under President Obama, industry has been winning the race,鈥 he said during a speech at the National Press Club. 鈥淥ver the past four years, the [oil and gas] industry has leased more than 6 million acres, compared with only 2.6 million acres permanently protected. In the Obama era, land conservation is again falling behind.鈥
Babbitt called for a one-for-one scheme that would protect an acre of public land for every acre put up for lease.
It鈥檚 an idea worth considering, but it also relies on a bygone metric. Environmentalism has expanded beyond its traditional protect-the-land-and-water paradigm. These days, the movement has become as much about energy and carbon, and that expanded focus has sent policy beyond the neat boundaries of Interior. The State Department is doing the environmental analysis for the proposed Keystone XL pipeline (because the pipe, which would deliver Canadian tar-sands oil to Gulf Coast refineries, crosses an international border), which effectively gives Obama the sole up-or-down vote. Interior has criticized state鈥檚 characterization of the pipeline鈥檚 wildlife impact as 鈥渋naccurate,鈥 and in June the president said he鈥檒l OK Keystone only 鈥渋f this project does not significantly exacerbate the problem of carbon pollution.鈥
“Significantly”鈥攖hat鈥檚 a word that allows a lot of room to operate.
Obama said this while announcing his climate-change initiative, a series of moves that bypass Congress and deal with global warming through executive orders. Interior plays a part鈥攖he president called for a redoubling of renewable-energy development on federal land鈥攂ut most of the action will continue to happen at the EPA, which ran point on carbon under first-term administrator Lisa Jackson. The centerpiece of Obama鈥檚 climate initiative is an EPA-led clampdown on carbon pollution from power plants, which accounts for more than a third of U.S. greenhouse-gas emissions. It remains to be seen whether Obama has the will to follow through; the president backed Jackson on a number of clean-air initiatives, but in 2011 he caved on tougher smog standards after big polluters screamed job loss鈥攁s they鈥檙e already doing on the power-plant rule.
As if to underscore the centrality of the EPA鈥攏ot Interior鈥攖o the president鈥檚 environmental agenda, senate republicans let Jewell鈥檚 nomination proceed while blocking Obama鈥檚 second-term EPA nominee, Gina McCarthy, for before confirming her in early July. a tough-talking Bostonian who ran Jackson鈥檚 clean-air team, McCarthy wasted little time in declaring that 鈥渨e will act鈥 to cut carbon pollution. She followed up on that pledge in September, when the EPA proposed new rules capping carbon emissions from new coal and natural-gas power plants. Similar caps for existing plants鈥攚here the real battle will come鈥攁re expected in 2014.
Jewell and McCarthy may end up playing good cop, bad cop for Obama on climate change鈥擩ewell the gentle reconciler in a fleece jacket, McCarthy the brassy brawler straight out of The Departed. It鈥檚 a good match, because the EPA will surely draw more fire than Interior. Reducing emissions hits polluters in the wallet; expanding renewables offers the promise of profit. And Jewell鈥檚 confirmation led no one to believe that she鈥檇 pull back on oil and gas development. 鈥淲e will continue to pursue the president鈥檚 all-of-the-above energy strategy,鈥 she said at her senate hearing, and she hammered the point for months thereafter.
Inevitably, Jewell鈥檚 charm offensive has to give way to tough policy decisions if she wants to be something more than a caretaker. She鈥檚 not going to be the second coming of Udall鈥攏obody will. What saint stew wanted, he got, thanks to a compliant Congress, an open checkbook, and a president preoccupied with Vietnam. Since Jewell took office, she鈥檚 confronted an insanely hostile Congress, a government shutdown that closed the parks, and a boss whose environmental commitment seems to come and go.
Is there still room for greatness at Interior? Bruce Babbitt thinks so. 鈥淪ally Jewell has the background, she has the national constituency, and she has the president鈥檚 confidence,鈥 he told me over the phone from his office in Washington. Babbitt, now semi-retired, ticked off those qualities as if they were tools in a Jobox鈥攈ere鈥檚 your hammer, there鈥檚 your tape and nails, get to work. 鈥淪he has a fantastic opportunity to address a number of important issues.鈥
SO WHAT WOULD a Jewell legacy look like? 鈥淚 don鈥檛 think about my own legacy,鈥 she told me back in June. 鈥淚 do think about a legacy for President Obama.鈥 Exactly what that might be remained an open question.鈥 The answers began to come 111 days into her term, when the secretary pivoted from listening to leading. At a speech given at DOI headquarters and webcast to field offices nationwide, she laid out the top priorities. The more traditional goals included ramping up renewable-energy production, repairing the Native American education system, and addressing looming water catastrophes like the massively overburdened Colorado River. Jewell told staffers her agenda wasn鈥檛 鈥渞adically different than what you鈥檝e been doing. Maybe a little tweaking, a little change.鈥
On climate, she showed that she can be bold. 鈥淚 hope there are no climate-change deniers in the Department of the Interior,鈥 she said to her team. 鈥淚f you don鈥檛 believe in it, come out into the resources. Come out to Alaska, which is melting. Go in to the sierra,鈥 which is losing its snowpack. It was a strong, clear message that raised howls among fringe denialists but provided cover to the scientists and biologists in Interior鈥檚 ranks.
We could use more of that straight-up fact facing, the courage to point at a cow pie and call it bullshit. Specifically, Jewell has a rare opportunity when it comes to oil and gas regulations. Interior鈥檚 proposed rules for fracking on federal land are a joke, modeled on a template put out several years ago by the American Legislative Exchange Council, the conservative bill mill backed in part by billionaire brothers . Jewell commands both the respect of the drilling guys鈥攕he knows how to frack a well herself鈥攁nd the support of environmentalists; she鈥檚 in a unique position to give the regulations real teeth.
Ditto the rules for siting oil and gas leases on fragile lands. An early test will come in Utah, where the BLM has proposed , a recreationally important and biologically rich region often mentioned for monument designation. The leases, scheduled for auction in November, pin Jewell between her oil experience and her conservationist leanings. When I asked her about the skepticism with which outdoor enthusiasts usually greet drilling, she struck a decidedly non-Babbittian tone. 鈥淚 think it鈥檚 important for people to step back and look at their own lifestyle and acknowledge that it鈥檚 difficult if not impossible to not be a user of fossil fuels,鈥 Jewell told me. 鈥淢ost outdoor recreationists drive to a destination. Some walk softer than others, but we all have an impact. It鈥檚 important to understand that and not vilify the industries that we rely upon.鈥
Other issues are also going to intersect oil and gas. She鈥檚 unlikely to halt the full delisting of the gray wolf, but her leadership could either cause or avert a legal train wreck over the possible listing of the greater sage grouse, a bird whose habitat of existing and potential oil fields could make it the spotted owl of the Intermountain West.
Much of the action during Jewell鈥檚 term will happen in Alaska: the ANWR stalemate will likely continue, and Obama shows no signs of slowing Shell鈥檚 push into the Chukchi Sea. But Jewell has real power when it comes to Bristol Bay, breeding ground for the world鈥檚 most productive salmon runs. It鈥檚 an airport-or-Everglades issue. One of two global conglomerates planning a gold mine there pulled out of the project this fall. Jewell and Obama could build on that momentum by creating a wildlife refuge or national monument on federal land. It wouldn鈥檛 stop the mine (which is on state land), but it would throw up roadblocks. 鈥淚f you鈥檙e going to allow offshore leasing in Alaska, there ought to be offsetting designations of protected areas,鈥 Babbitt says. 鈥淯sing the to protect Bristol Bay is a great opportunity.鈥
Those are the traditional big gets for Jewell鈥檚 term. But the question remains: What does she want her legacy to be?
THE KEY to Sally Jewell is that there鈥檚 no grand ideology at work. She鈥檚 neither neocon nor neolib. She doesn鈥檛 align herself with the or the . Policy is driven by the personal and the pragmatic. She鈥檚 got to get on the ground and see what鈥檚 going on, paddle Rhode Island鈥檚 Blackstone River, as she did in May; handle an invasive boa in the Everglades (April); or circle Washington鈥檚 Squaxin Island, as she does every New Year鈥檚 Day in her kayak. She鈥檚 worked on the Alaska pipeline; she knows the benefits oil companies can bring, and she knows the environmental harm they can wreak. Most of all, she knows what outdoor exposure did for her as a girl, so she wants to spread the gospel of adventure among the next generation.
That commitment was on display on an early June morning in D.C., when the secretary of the interior went fishing with some kids on the Anacostia River.
鈥淗ow many of you have ever been fishing?鈥 Jewell asked. A few hands went up. 鈥淗ow many have ever been out on the river?鈥 Fewer hands. Their parents and grandparents didn鈥檛 use the river because, back in the day, the Anacostia was a veritable sewer. Now that it鈥檚 clean鈥攅r, cleaner鈥攖he kids don鈥檛 use it because it鈥檚 not connected to a screen.
Once the kids were herded onto a tour boat, Jewell encouraged the youngsters to bait hooks, cast carefully, reel in, and see what they鈥檇 caught. She did her best work one-on-one, talking with young girls about the outdoors, and life, and siblings, and school, and whatever. Away from the microphones, the old silver-haired white lady actually forged a connection with a couple of young African-American girls. They spoke in low voices, with long, natural silences. As they baited a hook, one girl asked, 鈥淒oesn鈥檛 that hurt the worm?鈥
Jewell paused before answering. 鈥淵es,鈥 she said. 鈥淵es, I suppose it does.鈥
It wasn鈥檛 a politician鈥檚 answer. The words seemed to startle Jewell even as they came out of her mouth. But they also earned the respect of the girl, who considered the information, then continued spearing the nightcrawler.
If there is anywhere that Jewell wants to have a lasting impact, it鈥檚 here, with the next generation. 鈥淭his is one heck of a platform,鈥 she told me in her office, 鈥渢o help people understand about our planet, about our public lands, about the role they play in caring for our resources.鈥
Indeed, when she laid out her goals for the department in July, the last two were these: 鈥渃elebrating and enhancing America鈥檚 great outdoors鈥 and luring the millennial generation into the wilds.
That first part refers to the America鈥檚 great outdoors Initiative, a fuzzy, feel-good effort created during Obama鈥檚 first term. The idea was to connect an increasingly urban, plugged-in citizenry with its public land and waterways鈥攂ut nobody on Salazar鈥檚 team figured out how to give it purpose and clarity. As Jewell receives it, America鈥檚 great outdoors can become whatever she wants it to be.
She can use it to lure more Hispanics and African-Americans into the parks, to expand the constituency of the outdoors. And she can use it to get kids to unplug. , journalist Richard Louv鈥檚 exploration of kids鈥 increasing disconnection from the natural world, is a touchstone book for Jewell, and she鈥檚 determined to use her bully pulpit to fight the syndrome Louv calls nature-deficit disorder.
This is where Jewell鈥檚 true passion lies, and she鈥檚 already made it a top priority. There are easy fixes she can make: she can direct park and refuge managers to reconceptualize their most accessible areas to attract underserved communities. She can empower young Park Service rangers and reach the millennials where they live, on social media. But she has an opportunity to go even bigger, to create a signature program under her watch. To do that, she could revamp Interior鈥檚 partnership with the , which provides high school and college students paid, hands-on internships in parks and wilderness areas. SCA is one of America鈥檚 greatest programs, but it鈥檚 largely unknown outside of outdoor culture. It could become a public-service option as famous as teach for America or a brand as strong as outward bound. Franklin Roosevelt had the Civilian Conservation Corps; a supersized SCA could be Obama鈥檚 next-gen public-works project. With a one-month stint in SCA, you鈥檒l hook a kid on the outdoors for life.
Youth and climate change: those could be the overriding themes of a great Jewell administration鈥攁nd the foundation of Obama鈥檚 environmental legacy.
鈥淲e need warriors for that battle on climate change,鈥 Jewell told me when I caught up with her again in July, at a youth summit in Seattle. The secretary seemed clear and confident in her message. 鈥淚f I don鈥檛 get these young people engaged, they鈥檙e not going to care about and support the outdoors. I only have three and a half years. So I gotta get going.鈥