Last week would鈥檝e been the 184th birthday of Levi Strauss, who in 1853, along with his partner Jacob Davis, founded Levi Strauss & Co. Like Coca-Cola and Ford automobiles, there is something so undeniably American about a pair of Levi鈥檚 jeans, and that has a good deal to do with the fact that the company has spent the better part of the last 60 years branding itself as the quintessential American brand in a masterful way: from the company鈥檚 use of old American rock and soul music in their commercials, to Walt Whitman鈥檚 poetry in the 鈥淕o Forth鈥 campaign that was 鈥.鈥 From the rugged West and the industrial Rust Belt, to James Dean and Marlon Brando, denim marries America鈥檚 rugged spirit with its rebellious one, and the company that Strauss and Davis founded started it all.
Plaid and Canvas
鈬 The Queen of the Hunt
鈬 The Allure of Lures
鈬 Requiem for the Station Wagon
鈬 For the Love of Tweed
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