Want to Win in Montana? It’s the Environment, Stupid.
Even in traditionally conservative states like Montana and Wyoming, no single issue unites centrist voters in 2020 more than public-lands protection. That's one reason Montana Republican senator Steve Daines has spent the past 18 months trying to convince voters he's a reliable conservationist. Critics say it's mere "greenwashing," but his success may decide the balance of power in Washington.
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鈥淏eautiful day enjoying our public lands and hunting with @SteveDaines,鈥 Montana Republican Senate candidate Matt Rosendale , along with a photo of himself and Daines, the state鈥檚 junior senator. The pair were both clad in camouflage and grinning in front of a mountain vista, hunting rifles slung over their shoulders. It was the final stretch of the midterm campaign, and the photo op was part of an effort to rebrand Rosendale as a public-lands supporter.听
Rosendale was trying to unseat senator听Jon Tester, a Democrat, and despite the campaign taking place in a conservative state that Donald Trump had won by 20 points two years earlier, his opponent was听seen as having a slight edge with election day approaching, largely because his support for public lands made him popular among independents and even some conservatives. Rosendale, in contrast,听was on the record during a 2014 run for Congress as backing the transfer of federal public lands to the states, an increasingly toxic position in Montana and throughout the West. By 2018, he was eager to demonstrate his repentance, while Daines, two years away from his own reelection bid, was eager to help him. But they could not outrun听their inauthenticity: the spot they chose to mug for the camera was not, in fact, on public land. It was on a ranch belonging to Robert E. Smith, the conservative media mogul and director of the Sinclair Broadcast Group. Locals familiar with the scenery immediately called out the visual gaffe, which highlighted a preference on the part of Daines, Rosendale, and their fellow Republicans for appearance over substance on public-lands issues.听
Tester defeated Rosendale by 3.5 points, and the Republican postmortem was clear: their candidate鈥檚 weakness on public lands cost him votes. Tester had campaigned on a consistent record of supporting the beleaguered Land and Water Conservation Fund (LWCF) and as an advocate for federally designated wilderness. Against Tester鈥檚 record of action鈥攚hich included a successful bill to enlarge the Bob Marshall Wilderness鈥擱osendale鈥檚 lip service came up woefully short.听
The Republican Party, and Steve Daines in particular, took note. A fundamental problem has emerged for the GOP throughout the West: the old planks of fiscal conservatism, maximum local control over federally managed public lands, and strong support for extractive industries are not resonating the way they used to. In Montana, and in the Mountain West more broadly, there鈥檚 arguably no single issue that unites the middle more than public lands protection. A found that 84 percent of Montana voters say that issues involving clean water, clean air, wildlife, and public lands are important in deciding whether or not to back听an elected official. Across the Mountain West, the number of voters who 听above all others has jumped from 31 to 44 percent since 2016. 鈥淚n the 2018 election, whether a candidate ran for governor, senator, or representative, those who showed support for the West鈥檚 outdoors, parks, and public lands had a leg up in connecting with voters,鈥 according to the Center for Western Priorities, a Denver-based nonprofit that studies attitudes about public lands, environment, and conservation. 鈥淚 think the importance of public lands and conservation has only grown,鈥 says Jesse Prentice-Dunn, the CWP鈥檚 policy director. 鈥淲e鈥檙e really talking a political third rail here.鈥澨
This means it is听Daines who now must burnish his credentials before a skeptical electorate heavy with public-lands voters. In what has been billed as the听most expensive race in Montana history鈥斺擠aines is battling to save his own seat from a challenge by Montana governor Steve Bullock, a Democrat who, like Tester, enjoys a reputation as a public-lands and conservation champion and has a proven record of winning independents and centrist Republicans. Independents make up a third of the Montana electorate, and in this critical election year, Daines鈥檚 ability to convince those voters of his trustworthiness as a conservationist may decide the partisan balance of the Senate.