For more than a decade, Joseph DeSena and Andrew Weinberg were known as cofounders of the Death Race, a 48-hour endurance event that captured for being both insanely masochistic and completely illogical. But on July 1, 2014, DeSena made an unexpected announcement: . Fan reactions ranged from disbelief鈥斺淢arketing BS,鈥 one person wrote on 鈥攖o genuine disappointment.聽
The shock was matched by confusion two days later, when Weinberg that the Death Race would continue. 鈥淧rior to [the ORM article] I didn鈥檛 realize Joe wanted the race to end,鈥 he wrote. 鈥淚t鈥檚 obvious there is a disagreement right now between Joe and I on how we should operate moving forward.鈥
About , DeSena seemed to backtrack when he announced that the 2015 race would happen, but there would be no Death Race in 2016 or any year after that. (Thus far, that announcement has stuck: there is no 2016 Death Race currently scheduled.) Even close observers of the industry were mystified, and neither DeSena nor Weinberg talked publicly about what killed one of obstacle racing鈥檚 most respected events.聽
That was finally going to change this month: DeSena was scheduled to appear in a Massachusetts court to proceed with a lawsuit that he brought against Weinberg and other defendants. When DeSena filed his suit in September 2014, he made ten claims, ranging from interference with customers and sponsor contracts to unfair competition, trademark dilution, and libel. A jury trial was originally scheduled to start on March 14, 2016, but the defendants had all聽settled or were in the process of settling*聽with DeSena before the trial began. The filings in this dispute鈥攚hich have not been reported until now鈥攕how how poisonous relations between DeSena and Weinberg had become. DeSena鈥檚 original complaint argues that 鈥渢he destructive power of greed and jealousy鈥 ultimately killed the event.
Started in 2004 and held each summer on DeSena鈥檚 farm in Pittsfield, Vermont, the Death Race took participants through mountainous terrain and was punctuated by challenges: baling hay for hours, diving for sacks of coins at the bottom of a freezing pond, and rolling logs around a track. The whole thing was over only when DeSena and Weinberg said it was over. One of 国产吃瓜黑料鈥檚 writers鈥攚ho tried and failed to finish in 2010鈥described it as 鈥渁 demented sufferfest鈥 and 鈥渁n idiosyncratic form of punishment that can't be compared to any other race in the world.鈥澛
DeSena鈥檚 original complaint argues that 鈥渢he destructive power of greed and jealousy鈥 ultimately killed the event.
Despite the absurdity, or perhaps because of it, the race became surprisingly popular. There were seven competitors at the first event; a decade later, 痴别谤尘辞苍迟鈥檚 Mountain Times reports, organizers had to cap the number of entrants at 300.聽
The Death Race, technically operated by a DeSena-owned event company called , was a success by any measure. It spawned Spartan Race, a separate company founded by DeSena to bring the spirit of the Death Race to a mass audience by making the challenges and distances more manageable. (Today, Spartan Race and Tough Mudder are the leading race series in the industry.)聽
According to DeSena鈥檚 lawsuit, the Death Race began to deteriorate in 2014, when Weinberg and other former Peak.com employees claimed they were denied their rightful share of the profits from both Peak.com and Spartan, and began a concerted effort to discredit both companies. (DeSena and Weinberg declined to speak to 国产吃瓜黑料; any comments by them come from DeSena鈥檚 lawsuit or a response Weinberg filed in February 2015.)聽
In his suit, DeSena claims that he and Weinberg had 鈥渄iscussed the possibility of forming a company to conduct races in Pittsfield, Vermont, to be known as Peak 国产吃瓜黑料 Races (or some derivation thereof), with Weinberg and DeSena each being 50% owners of the company.鈥 That company, according to the lawsuit, was never formed. Instead, in early 2014, DeSena 鈥渙ffered Weinberg a more formal position at Spartan, namely an independent contractor position鈥 as the company鈥檚 Brand Ambassador. The offer allegedly included a monthly salary, and additional fees for attending Spartan races, but, Weinberg turned it down, saying 鈥渉e was 鈥榠nsulted鈥 by the offer and felt his time was worth far more,鈥 according to DeSena鈥檚 lawsuit. (In his response, Weinberg denied practically all of DeSena鈥檚 allegations, and said that DeSena mischaracterized the Spartan job offer.)
What ensued was a fundamental business dispute: DeSena said Weinberg wrongly claimed to be a co-owner of Spartan and wanted compensation. Though the Death Race was a separate entity, DeSena made the decision to cancel future events in June 2014 鈥渙ut of frustration over Weinberg鈥檚 unfounded demands.鈥澛
On July 22, 2014鈥攋ust weeks after the back-and-forth cancellations for the race鈥擶einberg formed a race company called the Endurance Society. The company鈥檚 first event was called , which was billed as an event for a secret society of endurance athletes. It was scheduled to start at 1 a.m. on June 26鈥攖he same day as Spartan鈥檚 Summer 2015 Death Race.
It was around this time, according to DeSena鈥檚 lawsuit, that 鈥淲einberg lodged a calculated and concerted effort to sabotage the Death Race, Peak.com, Spartan, and DeSena as well as their relationships and reputations, through a smear campaign of false, defamatory and disparaging statements made through a variety of media channels.鈥
For example, DeSena claims that Weinberg enlisted other former Peak.com employees in efforts to drive Death Race customers to Endurance Society events, like allegedly announcing that the Death Race Facebook page would be moving to a new site, and instead directing them to a page for the Endurance Society.
Over the past five months, Weinberg and the Endurance Society both settled with DeSena, though terms of the settlements were not made public.
While the Death Race is no more, Spartan continues to host events. The company has 170 races scheduled in 25 countries this year, and recently renewed a deal with NBC to broadcast five races in its 2016 series, including the Reebok Spartan Race World Championship. A television series is also reportedly in development.
The Endurance Society has hosted a handful of endurance events, including the Death Race-like Sine Nomine. that the 2015 Sine Nomine sold out with 50 entrants. The 2016 version of the event is scheduled for June 24, 2016鈥攅xactly a week after Agoge, the Spartan-branded event most similar to the Death Race. Registration for both events is currently open.聽
*During the editing process, the fact that one of the defendants had yet to settle but was in discussions to do so was removed. 国产吃瓜黑料 regrets the error.