Earlier this month, the Association for German Language decreed that the German 鈥溾 was Zeitenwende, which roughly translates to聽 鈥渉istorical turning point.鈥 The ostensible reason for this selection was Russia鈥檚 invasion of Ukraine, but as the Association noted, the word applies broadly to anything that might constitute the beginning of a new era. In that sense, 2022 felt especially rife with the spirit of the Zeitenwende: post-pandemic life saw many people . A megalomaniac billionaire鈥檚 takeover of a popular website inspired mass introspection on what we want our social media lives to look like. At a moment like this, the only thing more fraught than trying to untangle the present is trying to guess what the future might hold.
In other words, there鈥檚 no better time for our annual list of predictions. As in years past, we reached out to a range of health and wellness experts to get their takes on the year ahead. Among the highlights: the rise of AI workouts, the proliferation of recovery tools, and a growing conviction among millennials that exercise is the new religion.
The Wealthy Will Turn Away From Fancy Food Trends
Inflation is up, and it鈥檚 taking a big toll on people鈥檚 buying power at the grocery store and restaurants. Grocery store prices are , and they鈥檒l probably continue to rise in 2023. That鈥檚 such a big jump that it鈥檚 impacting almost everyone鈥攊n one survey, more than half of the respondents with household incomes over $100,000 said that price increases were their biggest challenge when shopping for food.
Because affordability will be a top priority when it comes to food choices, even among affluent consumers, I think 2023 may finally be the year when we see a shift away from expensive supplements and trendy wellness foods (think a莽ai packets, $10 frozen bowls, and $13 jars of ). Nutrition experts have long been saying that there鈥檚 nothing magic about these foods, and that most supplements aren鈥檛 necessary, but wellness culture has continued to prop up the luxe, pricey stuff. Now that people need to keep a closer eye on their food budgets, I think they鈥檒l realize that they really don鈥檛 need any of this stuff. I鈥檓 excited to see affordable, nutritious staples鈥攍ike grains, beans, and frozen fruits and vegetables鈥攎ove back into the wellness spotlight.
鈥, 国产吃瓜黑料 contributor and dietitian
A Machine Might Write Your Next Workout Plan
We鈥檙e in a bit of a hype-bubble as I write this, but it鈥檚 hard not to be impressed by , the quasi-omniscient new chatbot and/or harbinger of the demise of human civilization that鈥檚 been sweeping the Internet. Over on Reddit鈥檚 running messageboards, the novelty of asking ChatGPT to write you a marathon plan is already wearing off: 鈥渨e need a bot to stop people from posting chatgpt training plans,鈥 one jaded user . But ChatGPT is just the most visible manifestation of a dramatic improvement in artificial intelligence and machine learning capabilities over the last decade鈥攁nd there are already examples of AI-powered on the market, as well as other emerging applications like . I don鈥檛 know where it鈥檚 all headed, but I think we鈥檒l be hearing a lot more about AI in the fitness world this year, and perhaps getting used to the idea of delegating some of our workout decision-making to the machines.
鈥, 国产吃瓜黑料 Sweat Science columnist and
Gyms Will Replace Churches
My big trend for the year is the increased popularity of 鈥渢hird places鈥 dedicated to wellness and fitness. From members-only clubs to climbing gyms and wellness studios, fitness-focused third places want to restore a sense of community. have no religious affiliation, per Gallup. Meanwhile, church membership among U.S. adults recently fell percent for the first time. As participation in organized religion declines alongside a growing of social institutions, increasingly . With covid precautions gone for most, individuals starved for human connection are venturing out in search of belonging and well-being.
鈥, co-founder of
More People Will Choose Strength Training As Their Go-To Workout
2023 will be the year that strength workouts (progressing through heavy weights for low reps) become not just OK for everyone, but even our default form of exercise. The human body is designed to rebuild muscle we lost from too much sitting and too much dieting, muscle that we need for a functioning metabolism and to be able to bend down and pick stuff up without getting lower back spasms. More of us will realize strength isn鈥檛 even just about strength; many strength movements, like squats and deadlifts, are also about building crucial mobility and flexibility.
Strength training is not reserved for pro athletes. Anyone can jump in and get something out of it, just like they can with running, spinning,yoga, or Pilates, and鈥攖his is key鈥攚ithout advancing through those other activities first. Strength training is not the final exercise frontier; it鈥檚 just another type of movement (though one with unique and severely underrated benefits). More people will also see its style of workout is actually more enjoyable than most mainstream forms of exercise. Three sets of five reps for three movements, or one straight half hour on a treadmill? I know what I鈥檇 pick.
鈥, creator of the and
The Steroids Silence Might Finally End
If you follow the more-absurd end of the fitness internet, it was impossible to miss that this fall the , an influencer and nutritional supplement magnate, was revealed to be on some pretty serious performance enhancing drugs鈥斺済ear,鈥 to the initiated. If you鈥檝e ever seen a picture of him this is…not a shock. But it鈥檚 pretty far from the 鈥渁ncestral鈥 lifestyle and diet of raw offal he recommends to his followers. There was, naturally, a and a gleeful with the YouTuber who broke open, .
And yes, that鈥檚 just one self-consciously absurd social media persona. But you don’t have to go much deeper on the More Plates, More Dates YouTube channel to hear Derek, who just uses his first name, accuse some bold-face Hollywood names of similar setups. It鈥檚 always been the case that it鈥檚 easy to accuse any given enormous person of juicing, but given that huge muscles are increasingly mandatory for actors and influencers, the Liver King is probably not the only prominent name on serious gear. It feels like 2023 is the perfect year for one of them to spill the beans on how he actually got into Marvel movie shape.
鈥, wellness editor, GQ
Workouts Will Be More About Consistency Than Max Effort
We are more than a decade into high-intensity interval and hard core circuit training鈥撯揳 鈥済o hard or go home鈥 mentality. I think we are going to see people challenge themselves to be consistent without feeling like they need to go all-out. There will be more focus on low intensity: Just doing something and building physical activity into your day. For middle-aged and older people, there will be more focus on balance and toning versus max strength workouts.
鈥Michael Joyner, physiologist and anesthesiologist at the Mayo Clinic
Elite Marathoners Will Race More Than Twice a Year
In 2023, I think more U.S. marathoners will take the approach to racing鈥攚hich is to say, competing over 26.2 miles way more frequently than the standard two a year. I鈥檓 not sure if it was Kawauchi鈥檚 2018 Boston Marathon victory that did it, but we鈥檙e starting to see more and more pros taking a crack at racing (and recovering from) multiple marathons a year, including Sara Hall, Keira D鈥橝mato, and Maegan Krifchin, to name just a few on the women鈥檚 side. More competing, less pressure鈥 I鈥檓 into it!
鈥, 国产吃瓜黑料 contributor and author of
The Recovery Market Will Continue to Expand
Over the past five years, brands like Hyperice, Oura, and Whoop have taken the concept of recovery from the performance world and made it more accessible for the everyday athlete. As more people look to optimize rest and recovery, the product ecosystem around it will expand. However, I think people want more than just products; they want education and experiences built around achieving goals. Social media and the internet have often turned health and wellness into passive consumption instead of active participation; I think there will be more in-person experiences to address this gap.
鈥, founder of The Ocho System and
Women鈥檚 Sports Will Surge
2022 has (again) shown the power and the potential for women鈥檚 sports. We saw the gold medal performance of Eileen Gu and Chloe Kim, the inaugural Tour de France Femmes, and new American records in marathon from Keira D鈥橝mato and Emily Sisson. Viewership and investment in the WNBA is up while in England, attendance at Women鈥檚 Super League games increased 200 percent over last year. People rallied around efforts to bring Brittney Griner home and to celebrate Serena Williams鈥 evolution away from tennis, but they also called for reforms in the National Women鈥檚 Soccer League and collegiate running. It鈥檚 shown that people care about women鈥檚 sports and also believe women athletes deserve better. In 2023, I think women鈥檚 sports is going to get even more of the attention and investment it deserves. Plus, the Women鈥檚 World Cup will be massive and a slew of new books (cough cough) will keep women in the center of the conversation.
鈥 , 国产吃瓜黑料 contributor and author of