As the pace quickened during a mountain stage of the 2013 Tour de France, a jolt of excitement rippled through the peloton: one of the leaders had fumbled the feed bag containing his next drink. 鈥淚鈥檇 never, ever seen so much chatter on the radio,鈥 Greg Henderson, a veteran bike racer from New Zealand, later told an interviewer. 鈥淚t was like full panic. And I was thinking, Mate, it鈥檚 a drink bottle. Go back and get another one.鈥
Eventually, a team car stopped to collect the bag from the side of the road where it had fallen, and another rider shuttled it back up to the cyclist. 鈥淚 was gobsmacked,鈥 said Henderson. 鈥淚 was just like, What can be so important in this drink bottle?鈥
The answer, he now suspects, was ketones, the much hyped 鈥渇ourth macronutrient鈥 that offers a sustained鈥攁nd legal鈥攕ource of energy for muscles beyond the traditional carb颅ohydrates, fats, and proteins. For several years, whispers of an astronomically ex颅pensive, ketone-based superdrink have percolated through the elite sports world, par颅tic颅ularly among cyclists. Now, courtesy of San Francisco biohacking startup (pro颅nounced 鈥渉uman鈥), that elixir is on the market. The debate, however, has shifted to a knotty question: Does it work?
The 诲谤颈苍办鈥檚 origins date back to a 2003 request for proposals from the Defense Advanced Research Projects Agency, the U.S. military鈥檚 idea factory, for ways to keep soldiers physically and cognitively sharp through multi-day battles. A team of scientists, including Richard Veech of the National Institutes of Health and Kieran Clarke of Oxford University, floated a novel concept. You already have a form of emergency fuel called ketone bodies, produced in your liver from fat, that kicks in when you鈥檙e approaching starvation. These ketones provide energy for the brain and muscles and can also alter your metabolism to draw more energy from fat stores while conserving precious carbohydrates. Perhaps soldiers could get a similar result by drinking ketones, the scientists hypothesized. The military gave them $10 million to find out.
While Veech and Clarke were plodding through the painstaking process of developing a drink, proving its safety, and getting the FDA to sign off, the once obscure topic of ketones went mainstream. Following a low-carb, high-fat diet, it turned out, could dramatically elevate ketone levels even in the absence of starvation. Ketogenic diets became popular among ultra-endurance athletes, and companies began marketing a variety of ketone-based concoctions that promised all the benefits of going low-carb without having to give up pasta and beer.
To put it politely, these drinks had varying levels of credibility. 鈥淩aspberry ketones are ludicrous,鈥 Clarke says, recalling a fad sparked by Dr. Oz in 2012. 鈥淭hey鈥檙e not naturally found in the body, and you can鈥檛 metabolize them, so they鈥檙e a total waste of money.鈥 Ketone-salt drinks offered a way of getting the real thing, but with a massive, unhealthy dose of sodium in each bottle鈥攁nd no evidence of athletic enhancement.
You already have a form of emergency fuel called ketone bodies, produced in your liver from fat, that kicks in when you鈥檙e approaching starvation.
Then, in 2016, Clarke and her colleagues published a in the journal Cell Metabolism. By combining ketones with an alcohol compound, they managed to create a ketone ester that people could consume like an ordinary drink. Once inside the body, the ketones provided fuel for muscles, allowing limited carbohydrate stores to last longer. In a 30-minute time trial after an hour of hard riding at a steady pace, eight elite cyclists improved their performance by an average of 2 pe颅rcent over a placebo ride, completing roughly an extra quarter-mile. The problem? The drink tasted like gasoline and cost $100 per serving to produce, down from an initial $25,000.
In November, Hvmn rolled out Hvmn Ketone, a commercial version of Clarke鈥檚 ketone-ester drink. (It鈥檚 available for preorder, with an expected ship date of early 2018.) Manufacturing improvements have made it somewhat cheaper at three bottles for $99, and it鈥檚 still not for the faint of stomach: 鈥渕etallic almond milk鈥 is how one tester characterized an early version, and that鈥檚 among the nicer descriptions. According to Geoff Woo, the company鈥檚 CEO, Hvmn Ketone is already being used in Grand Tour cycling, in the NFL, and at the Ironman World Championship鈥攚ith the identities of the athletes and teams who鈥檝e adopted it, perhaps conveniently, protected by nondisclosure agreements.
Elite endurance athletes are paying close attention. A few weeks before Hvmn unveiled its drink, researchers in Australia published the results of a study in which 11 cyclists from the Orica-BikeExchange team rode a 19.25-mile time trial of a computer-simulated version of the 2017 World Championships course, with and without having consumed a rival ketone-ester drink, developed by University of South Florida researcher Dominic D鈥橝gostino. Instead of boosting endurance, the ketone drinkers slowed down about 2 percent鈥攑erhaps because every single one of them experienced gastrointestinal side effects that ranged from mild nausea to prolonged vomiting and dizziness.
Another study, conducted by researchers at the University of British Columbia鈥撀璒kanagan, found that 颅boosting 颅ketone levels with a ketone-salt drink slowed cycling performance by 7 percent in an 11-minute time trial. The problem, lead sci颅en颅tist Jonathan Little explains, is that ele颅vated ketone levels seem to inhibit access to the quick-burning carbohydrates needed for shorter, high-octane efforts. Clarke concurs, pegging the threshold of usefulness at sustained efforts lasting at least 20 minutes. 鈥淎s soon as you鈥檙e up to 75 percent of your maximum workload, I wouldn鈥檛 even go near a ketone,鈥 she says.
Woo notes the criticisms and caveats but says it鈥檚 wrong to think that all ketone drinks are created equal鈥攋ust because one ketone ester makes people vomit doesn鈥檛 mean they all do. Clarke and her colleagues, meanwhile, continue to churn out studies showing the 诲谤颈苍办鈥檚 potential鈥攆aster post-workout replenishment of carb stores in depleted muscles, reduced appetite hormones, and even (in maze-running rats, at least) better cognitive performance.
So should you shell out for a boost? That鈥檚 a tough one, because the true size and nature of the edge鈥攐r lack thereof鈥攖hat ketones offer in real-world settings will likely take years to sort out. After all, the margins are small. 鈥淔or a healthy human adult,鈥 Woo admits, 鈥渋t鈥檚 hard to enhance performance.鈥 The whispers in the peloton will likely continue鈥攂ut at least if another Tour rider drops his bottle of superfuel, someone else will probably be able to lend him a spare.聽
The Rise of Superdrinks
Hvmn isn鈥檛 the only sports-drink company playing the science card, but giving the human body a reliable boost remains a challenge
Maurten: This Swedish burst onto the scene in 2017 with claims that its hydrogel-encapsulated carbohydrate drink could deliver a concentrated dose of energy to endurance athletes without upsetting their stomachs. It has won over top marathoners like Eliud Kipchoge鈥攂ut the company has yet to publish research backing up its claims.
Generation Ucan: This sports secret is its SuperStarch, a corn-based carbohydrate that鈥檚 supposed to release glucose slowly and steadily into the bloodstream instead of in a rapid spike. Runner Meb Keflezighi swears by it, but whether the lab results translate to faster race times remains contested.
Gatorade Gx: In 2016, Gatorade this 鈥渟ports fuel customization platform,鈥 which includes a digital sweat patch that communicates wirelessly with the cap of your water bottle to enable real-time customized hydration. The launch has been pushed back several times, and the science is鈥攚ell, you get the picture.