国产吃瓜黑料

GET MORE WITH OUTSIDE+

Enjoy 35% off GOES, your essential outdoor guide

UPGRADE TODAY

For years, approval of craft beer labels took less than two weeks. The retirement of Kent
For years, approval of craft beer labels took less than two weeks. The retirement of Kent "Battle" Martin, the king of beer labeling, has plunged the craft beer industry into a state of uncertainty. (Photo: Yuri Arcurs)

Your Favorite Fall Beers May Be in Jeopardy

The craft brew industry worries about regulatory holdups after the retirement of one epic regulator

Published: 
For years, approval of craft beer labels took less than two weeks. The retirement of Kent
(Photo: Yuri Arcurs)

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! .

It鈥檚 that glorious time of year when craft brewers begin moving their fall seasonals from the fermenting tanks into the finished bottles. But if these brewers didn鈥檛 start the label approval process early, they could be in for an unwelcome surprise.

The notorious king of beer labeling, Kent 鈥淏attle鈥 Martin, has vacated his throne聽at the (TTB), and it鈥檚 causing headaches for craft brewers across the country.

Let鈥檚 back up a moment for context. If a brewery wants to sell beer across state lines, it must have its label approved by the TTB. For years, Battle was the sole TTB employee tasked with approving beer labels for the federal agency. A decade ago, that likely wasn鈥檛 too hard of a job. But with the growth of the craft movement, Battle became exceedingly busy.

鈥淵ou鈥檇 hear stories about him having three laptops open at brewer鈥檚 conferences, because he couldn鈥檛 work fast enough on just one,鈥 says Grant Pauly, the brewmaster at 聽in Wisconsin. 鈥淚鈥檇 get emails from him on Saturday night or Sunday morning. You just knew he was working all the time.鈥

鈥淗e must have retired unexpectedly, because he wasn鈥檛 training anyone to replace him,鈥 says Grant Pauly. 鈥淥vernight the wait times went from 11 days to 45.鈥

鈥淪ince 2004 he鈥檚 been through every single label that鈥檚 been put out. It鈥檚 got to be close to 35,000 labels a year. That blows my mind,鈥 says Giotto Troia, one of the founders of , also located in Wisconsin.

Because Battle was such a pro, brewers could generally count on their labels being approved quickly. But a few months ago, the process came to a virtual standstill. 鈥淯sually it takes two weeks, but this summer it started to take between four and six weeks,鈥 says Troia. No one knew why.聽鈥淭hat鈥檚 a real problem for us. Everything needs to move in unison. We can鈥檛 always just let the beer sit in the tank longer.鈥

As the wait times went up, the rumors swirled. 鈥淚t started circulating through the brewer鈥檚 circles that Battle had retired,鈥 says Pauly. 鈥淏ut it was kind of a shock, it came out of nowhere.鈥

At recent brewer industry conferences, Battle hadn鈥檛 made any mention of retiring. In fact, Pauly skipped waiting in line to meet Battle at this year鈥檚 , figuring he could just catch him next year. 鈥淪omething must have happened. He must have retired unexpectedly, because he wasn鈥檛 training anyone to replace him,鈥 says Pauly. 鈥淥vernight the wait times went from 11 days to 45.鈥

Neither the TTB or Battle聽responded to multiple call and email requests for comment. However we found dated May 29, 2015, confirms that Battle has left after 20 years of government service. Pauly says he heard the agency hired one full-time and one part-time employee to fill the void. But wait times are still long鈥攁s of early August, a pre-recorded message on the agency鈥檚 helpline said wait time was 24 days. When you鈥檝e got beer ready to sell but no labels to go with it, that seems like an eternity.

A true public servant, working nights and weekends to make sure the American populous received its craft beer on time and with correct labels, Battle will truly be missed. Says Pauly: 鈥淭he guy was awesome; I don鈥檛 think any of us appreciated him the way we should have until he was gone.鈥 We鈥檒l raise a glass to that鈥攁nd to Battle, for a job well done.

Lead Photo: Yuri Arcurs

Popular on 国产吃瓜黑料 Online