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Our personal experience with flavors is just one factor that can change the way we taste them.
Our personal experience with flavors is just one factor that can change the way we taste them. (Photo: Gregory Bourolias)

You Should Learn How to Talk About Flavor鈥擧ere’s How (and Why)

No, you鈥檙e not actually an expert on good coffee. But you can become one. We asked food scientists how we can use our brains when we talk about our taste buds.

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Our personal experience with flavors is just one factor that can change the way we taste them.
(Photo: Gregory Bourolias)

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The business of being a taste expert is tricky. It takes years of training to hone the skill. (Master sommeliers generally take a minimum of three years to receive their certification, and in the , they must identify the type, varietal and region of six different wines in a blind tasting.) The rest of us can choose from a variety of self-given identifiers that signal our enthusiasm for tasting the new and the interesting. Some common picks through the years: the 聽鈥渇oodie鈥 (鈥渁 person who enjoys and cares about food very much鈥), 鈥済ourmet鈥 (鈥渁 person who enjoys and knows a lot about good food and wine鈥), 鈥済astronome鈥 (鈥渁 lover of good food鈥), 鈥渆picure鈥 (鈥渁 person who appreciates fine food and drink鈥).聽

Still, most of us (gastronomes included) have a comparatively shallow聽vocabulary and method of evaluation for聽what we鈥檙e tasting and what we think about it.聽Flavor is an incredibly complex thing that even food scientists don鈥檛 fully understand. It鈥檚 also highly individualized. Everything from how much saliva you produce to the smells of your childhood can influence how you feel about any particular food.聽

The point being:聽You don't need聽fancy-pants training and a degree聽to think聽intelligently about your taste buds,聽but it would be a lot more interesting if you did a little homework first.聽鈥淚 think it鈥檚 wonderful that people are interested and want to talk about flavor. That鈥檚 awesome,鈥 says Chris Loss, the director of academic research at the Culinary Institute of America. But he wants the conversation to move away from simply food-opinionated (I like this and so should you) and aim to be food-curious instead (Why do I like this thing, and why do you dislike it?).

Here are five food scientist-approved聽steps that will help you move from faux foodie to true flavor adventurer.聽

Develop Your Flavor Lexicon

鈥淭here are thousands and thousands of molecules we can detect [with our taste buds], but we can鈥檛 always name them,鈥 says Joanne Curran-Celentano, PhD, a food scientists and professor of nutritional sciences at the University of New Hampshire. According to Curran-Celentano, what really inhibits our ability to talk about flavor is our lack of terms for certain compounds.

Aside from inventing new words (potentially useful, most likely obnoxious), your best bet is to familiarize yourself with the current language being used to talk about flavor. A great place to start, says Loss, is one of the readily available flavor wheels made for dissecting wine, coffee, cheese,聽or chocolate. The Specialty Coffee Association of America just 聽of its flavor wheel, and it鈥檚 a great place to dive into the oddly specific flavors you never knew were hiding in your coffee鈥攆rom grapefruit to 鈥渕oldy/damp.鈥 Loss suggests thinking about the individual flavors listed on the wheel鈥攃an you bring up what it smells and tastes like in your head? 鈥淢aybe one of the flavors is rubber band. So what does that taste like?鈥 If you can鈥檛 pinpoint that particular flavor, 鈥淕o find a rubber band and smell it,鈥 he suggests. Note that flavor and when you next taste coffee, harken back to it as you mull over the many notes that make up each sip. Essentially, the more smells and tastes you can isolate and identify, the easier it鈥檚 going to be to talk about what you鈥檙e experiencing.

Compare Notes

The exercise I was doing last summer in Idaho actually has a lot of merit, says Loss. He likes to do tastings in panels. 鈥淕et a bunch of coffee and bring together 8 to 12 people and taste those coffees,鈥 says Loss. 鈥淪mell them, taste them, look at them, feel them in your mouth. Calibrate what that coffee tastes like as a team.鈥澛

There will be a huge range in reactions to every coffee you try with a group. That's the point. 鈥淎ny flavor has top notes, mid notes, and low notes,鈥 says Curran-Celentano. 鈥淭here may be 50 to 100 different chemicals making up that flavor but some are sub-threshold for you,鈥 meaning that your specific palate may not pick them up. However, they may not be sub-threshold for the person sitting next to you. Someone else may pick out a flavor that you鈥檇 been noticing but unable to describe. Next time you taste the coffee, remembering how your neighbor described it may help you sense that note.聽

Taste Things in New Ways

Flavor is a complex equation of taste, temperature, smell, mouth feel, visual cues, and past experiences, so playing with some of these variables can really help you understand their influence. For example, Curran-Celentano suggests you try tasting coffee at room temperature, which will bring out different flavors than drinking it hot or cold.聽

Similarly, try sipping wines that have been poured into opaque glassware. When you can鈥檛 see the color before you taste it, you鈥檒l have to think much more critically about the individual characteristics of the wine. That's because the way food looks can truly alter our perceptions of taste.聽In fact, , test subject who were drinking a white wine that had been tinted red by dye, described the wine as having characteristics usually attributed to a red, not a white.

Put Your Experience into Context聽

We don鈥檛 always realize it, but flavors and smells are distinctly tied to memory鈥攁nd there can be powerful emotions associated with those memories. The term for this is hedonic valence, and Loss says that it can really impact the way you experience a flavor. 鈥淢aybe I give you and someone else something to taste that has a strong smell of Bulgarian rose. And maybe you had one experience with that smell, but the other person had a very different experience,鈥 he says. You may react positively to that smell but your colleague may not鈥攁nd that may be totally unrelated to whether you like the smell or not.

When tasting anything, try and think back on previous experiences with the flavors you鈥檙e experiencing and how those experiences could be coloring your perception.聽

Realize Snobbery Is Foolish

It鈥檚 absolutely fine to spend your hard-earned money on the coffee or wine you like best. Chastising others for not liking that same coffee? That鈥檚 just being a jerk. Plus, you鈥檒l end up being a factually baseless jerk. 鈥淚 once had a teacher that said, 鈥業f it tastes good, it is good,鈥 says Loss. 鈥淲ith flavor, beauty is in the eye of the beholder.鈥 So, unless your buddy鈥檚 favorite meal is freshly clubbed endangered baby seals, eat and let eat. 聽

Lead Photo: Gregory Bourolias

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