These days, nobody seems to dream about becoming a superhero anymore; instead, everybody wants to be a cowboy. Thanks to pop-culture phenomena like the hit TV show Yellowstone and Beyonc茅’s latest country album, cowboy culture has hit the mainstream in a big way. For many folks, the trend represents not just the ranching lifestyle but a celebration of freedom from the mundane. The allure of those ideals has some people rethinking their vacations. Over the past few years, we’ve seen more folks saying goodbye to all-inclusive beaches and saying hello to guided hikes and whiskey tastings in the American West. The result is an influx of tourists to places like Jackson Hole, Wyoming, and Bozeman, Montana. But while plenty of people are packing their boots and bandanas for their Western vacays, we鈥檙e impressed most impressed by travelers’ dedication to the crown jewel of the aesthetic: the cowboy hat.
On that note, please meet our new favorite Instagram account: . This is a space committed to capturing the sojourners who are determined to travel in headwear that鈥攚hile perhaps practical for herding cattle across the prairie鈥攊s decidedly impractical for air travel. Such wardrobe choices often leave locals scoffing. “People treat traveling to Bozeman like they鈥檙e headed to an amusement park for their own kind of Yellowstone-themed Halloween party,鈥 one anonymous Montanan told 国产吃瓜黑料. “If聽you鈥檙e gonna pretend to play cowboy in a place where plenty of people still make their living running beef, you鈥檙e gonna get a little guff for it.鈥 Hence, the Bozeman Airport Cowboys Instagram account.
We’re not necessarily knocking the trend: it certainly seems nice to escape reality by pretending to be a cowboy while staying at a Hilton Inn with a nice view. And we fully believe that a good Stetson has the power to transport us from the bleak reality of the everyday to a place where we can dare to dream bigger. So consider this an ode to all you Bozeman Airport Cowboys out there. You do you. And in the meantime, we hope you enjoy this snapshot of Bozeman鈥檚 daily arrivals.
Introducing the Instagram Famous Cowboy Hats:
Let the wedding bells ring. This cowboy is getting hitched and has the hat to match in matrimony.
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Protect the rim of the hat at all costs.
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Forget the luggage, we鈥檙e carrying on a cowboy hat.
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This globetrotter has a hat to match every outfit he packed for his trip.
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John Dutton? Is that you?
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Today鈥檚 cowboy hats come in all shapes and sizes鈥揺ven hot pink with fur.
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Cowboy hats are an accessory for every season. We鈥檒l be sure to see a few hat-and-fur-coat combos at the Big Sky apr猫s.
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What’s better than a cowboy hat? A cat in a backpack,聽plus a cowboy hat!
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While we鈥檙e not sure these patrons understand聽what it really takes to be a cowboy, they do embody the resilience and drive of what it takes to travel with an accessory as delicate as the cowboy hat.