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The election of Donald Trump has solicited several responses from the outdoor industry.
The election of Donald Trump has solicited several responses from the outdoor industry. (Photo: Getty Images/iStock)

How the Outdoor Industry Responded to Donald Trump’s Election

From burning sneakers to Olympic pleas, here's how some of the outdoor world's power players reacted in the week following the election

Published: 
The election of Donald Trump has solicited several responses from the outdoor industry.
(Photo: Getty Images/iStock)

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Since Donald Trump was elected president, reactions across the country have ranged from horrified to elated. One common theme: many are concerned about Trump鈥檚 environmental track record (just look at the environmental report card we compiled for him). Here鈥檚 a look at what else outdoor leaders have said post-election.

Patagonia

Patagonia is vocal about its environmental activism and often looks to position causes above clothing (see the 鈥溾 campaign). So it鈥檚 no surprise the company鈥檚 occupied prime real estate on its homepage. The letter expressed disappointment that the issue of climate change was relatively absent from campaign dialogue and that we have elected a leader who denies that it鈥檚 occurring.

We challenge those elected鈥攁s well as those already serving鈥攖o stop treating a changing climate as a political football and recognize it as a crisis that affects every constituency. Our planet is the foundation on which rests the American economy, our security and public health. And it鈥檚 suffering on our watch鈥

If our elected leaders fail to approach the environment and climate change as serious issues worthy of urgency and action, it will be a mistake. Activists will hold you accountable. We will grow and deepen our resolve to protect what we love. We will fight harder and smarter, and use every means at our disposal to carry on and prevail for the sake of the country and the planet and the wild places and creatures that need our voice.

Outdoor Industry Association

While OIA did not endorse a presidential candidate, it did back 20 politicians in House and Senate races based on their support for the outdoor industry and the outdoor recreation economy (77 percent of the OIA鈥檚 picks won). OIA will send Trump鈥檚 transition team both policy and appointment recommendations that reflect the organization鈥檚 values of conservation and stewardship. The group鈥檚 post-election emphasized that the outdoor industry is ready to assert its power:

There is growing recognition, however, that the outdoor recreation industry will be one of our nation鈥檚 most powerful economic drivers and that the outdoor recreation economy depends on investment in our public lands and waters, a balanced approach to international trade and government regulations and real action to address the immediate threat of climate change.

REI

CEO Jeff Striztke via the company鈥檚 blog on November 13. He didn鈥檛 take sides in his address, instead emphasizing the important role the outdoors play in many people鈥檚 lives and waxing poetic on the importance of finding common ground:

It occurs to me that, as we move past the election, we have a nation that needs to heal鈥

That鈥檚 a role that the outdoors, I believe, plays for many people鈥攎yself included. It鈥檚 where we are our best selves, it鈥檚 where we experience life at its fullest. And it鈥檚 when we go outdoors with people that I think we break down barriers and have deeper relationships鈥

[And] I think that鈥攁lmost by definition鈥攂eing outdoors with somebody鈥擨 think puts you in a better posture to understand what you鈥檙e aligned about, what you care about鈥o I do believe in the idea of being United 国产吃瓜黑料鈥hat the outdoors is a place for all.

And I really do believe that it鈥檚 not about sides. There are people who are dyed-in-the-wool red who love the outdoors just as much as someone who is dyed-in-the-wool blue.

Outdoor Alliance

The recreation-focused land conservation organization its commitment to upholding its mission: protecting America鈥檚 public lands. A Republican House and Oval Office could very well mean that public lands could be transferred back to the states鈥斺攚hich would likely result in their degradation by development or even their outright sale.

As an organization and a community, we are going to have to step up and play a big role. Some conservation organizations, especially those that have historically been more partisan, are going to have a tough time in this new political landscape. Our community has a compelling story to share about the importance of public lands to people, and about the ability of protected public lands to generate economic benefits, especially for rural communities. As a bipartisan community of people with direct, meaningful experiences on our public lands, we have a tremendous responsibility now to communicate our values to incoming policymakers and be leaders in protecting the places that matter.

International Olympic Committee

Before the election, International Olympic Committee (IOC) members didn鈥檛 share a clear stance on how the United States鈥 next leader would affect the country鈥檚 only bid to host another Olympics鈥攊n Los Angeles in 2024. The IOC decides on this in 2017, so the current political climate is not irrelevant given Trump鈥檚 isolationist policies and his stance toward refugees. 鈥淚 think for some of the IOC members they would say, 鈥榃ait a second. Can we go to a country like that, where we鈥檝e heard things that we take offense to?鈥欌 Los Angeles mayor Eric Garcetti after the election. Still, the , , and IOC president formally congratulated Trump and fell back on the line that they hope the Olympics 鈥渢ranscend politics.鈥 At the bid team鈥檚 first public presentation to IOC officials on Wednesday, sprinter Allyson Felix :

We just finished our presidential election, and some of you may question America鈥檚 commitment to its founding principles. I have one message for you: please don鈥檛 doubt us. America鈥檚 diversity is our greatest strength.

Protect Our Winters

POW reacted first on Facebook, expressing both the organization鈥檚 disappointment about the result and a pledge to fight back harder for the planet. It on Facebook with actions supporters can take: Sign up for email alerts to stay informed about key legislation and issues, spread the word about the importance of fighting against climate change, donate, call your elected official, and volunteer with the organization.

What happened last night was sad and disappointing. Never did we seriously consider the possibility of a climate denier winning the presidency. We won鈥檛 sugarcoat it. Historic initiatives such as the Paris Climate Agreement and the Clean Power Plan are now on life support.

So that鈥檚 the situation we have. But here鈥檚 the silver lining. While we鈥檙e all deeply disappointed, all of us at POW are more committed to our mission than ever before. And we hope you are, too.

Ben and Jerry鈥檚 and New Belgium

In partnership with POW, Ben and Jerry鈥檚 and New Belgium collaborated to create a limited-edition chocolate cookie dough ale to gather attention and inspire action around climate change. (Proceeds from sales of the beer will benefit POW and fund climate activism.) The campaign, , highlights the importance of a president鈥檚 first 100 days in office. 鈥淲e鈥檙e demanding that the new administration moves us forward on climate policy, not backwards,鈥 read the campaign鈥檚 press release. Specifically, the campaign urges the new administration to adhere to the Obama administration鈥檚 commitment to the Paris Agreement. , the company stated that it is ready to defend the progress America has made on climate change and to continue to be advocates for things like racial and social justice, gender equality, and LGBTQ rights.

New Balance

Speaking about free-trade deals, the company鈥檚 VP told the Wall Street Journal that they 鈥渇eel things are going to move in the right direction鈥 under Donald Trump, which provoked an uproar from the people who saw it as a blanket endorsement of the candidate. New Balance then clarifying that it 鈥減ublicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to Election Day that focused on American manufacturing job creation,鈥 adding that 鈥渨e welcome all walks of life.鈥 Then the Daily Stormer, a white supremacist blog, declared New Balance 鈥渢he official shoes of white people鈥 and encouraged readers to buy them. The company was again compelled to respond, and Facebook that it 鈥渄oes not tolerate bigotry or hate in any form.鈥 This didn鈥檛 stop people from .

New Balance does not tolerate bigotry or hate in any form. One of our officials was recently asked to comment on a trade policy that was taken out of context. As a 110-year-old company with five factories in the U.S. and thousands of employees worldwide from all races, genders, cultures and sexual orientations, New Balance is a values-driven organization and culture that believes in humanity, integrity, community and mutual respect for people around the world. We have been and always will be committed to manufacturing in the United States.

Lead Photo: Getty Images/iStock

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