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Lyft Partners with LeBron James and UNINTERRUPTED to Announce New LyftUp Initiative Expanding Transportation Access for Communities in Need
Lebron James is not just promoting bicycling, but the bicycle鈥檚 potential to serve as an inflection point in a young person鈥檚 life. (Photo: Craig Barritt/Getty for Lyft)
Bike Snob

LeBron James Is the New Hero of Bike Shares

The basketball icon knows that if you want kids to succeed, you need to give them access to bikes and bike lanes

Published: 
Lyft Partners with LeBron James and UNINTERRUPTED to Announce New LyftUp Initiative Expanding Transportation Access for Communities in Need
(Photo: Craig Barritt/Getty for Lyft)

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Last month, at a Martin Luther King Day event in Harlem hosted by the Reverend Al Sharpton, Congressman Adriano Espaillat, representing New York鈥檚 13th district, about bike infrastructure: 鈥淎ffordability and gentrification are ripping our neighborhood apart,鈥 he said. 鈥淎nd you see the stress of high rent. Now you got Starbucks. And bike lanes. And sushi. Where鈥檚 my rice and beans?!鈥

The next day, on January 21,听rideshare company Lyft hosted an event at the Harlem YMCA to announce its , which will provide free one-year Citi Bike memberships to 16 to 20-year-olds in the YMCA network. Lyft, which听operates New York City鈥檚 bike share program as well as those in , is partnering with NBA great LeBron James, who showed up to the event to surprise 50 local teens who would be receiving free access to Citi Bikes.听I was at the听press conference, along with my nine year-old son (who鈥檚 really lucky to have such a cool dad). The kids receiving the memberships were absolutely electrified when LeBron James entered the room. So was I, and I don鈥檛 even follow basketball.听My hand shook as I recorded his short speech.

While he didn鈥檛 address the devastating effects of Starbucks or sushi, James did have a very different take on bikes and bike lanes. Once the screaming died down, he spoke to the kids about the role bikes played in his own childhood. I was a kid, growing up in the inner city of Akron, Ohio, riding bikes,鈥 he said. 鈥淲hat a bike did for me was to be able to travel across the city with my friends, get from my home to school or get to basketball practices or football practices and be able just to travel, breathe the fresh air, be able to clear your mind at times…a segue to be able to do so many things that can also carry you for the rest of your life.鈥澨

鈥淪afety is always first, and for the city to understand that bike lanes are very important for the kids鈥 safety,鈥 he said.

Furthermore, James addressed the safety and the importance of bike lanes, which in lower-income neighborhoods can be .鈥淪afety is always first, and for the city to understand that bike lanes are very important for the kids鈥 safety,鈥 he said. 鈥淔or adults that want to ride, too. So this is very important.鈥

When the kids all gathered for a group photo, James came sliding across the wood floor into the shot鈥攖he very antithesis of Espaillat鈥檚 pompous podium posturing. Sure, the cynic in me registered that all of this was essentially a photo op put together by a tech company with a $14 billion market cap, but so what? Bikes need more of this. When was the last time you saw anyone even remotely exciting鈥攍et alone one of the most talented and successful athletes on the planet鈥攕tand in front of a bunch of kids and articulate the sheer sense of freedom and exhilaration that comes from riding a bike? (I鈥檓 talking about America by the way, not Belgium or the Netherlands. And sorry, .) Here in New York City, when it comes to young people and bikes, the approach by local government seems to alternate between making corny entreaties to kids (think ), and confiscating their bikes as soon as they start actually having fun with them. So an introduction from pro BMX and YouTube sensation , followed by a , and finally a surprise appearance by King James himself, was all rather invigorating.

Lyft partners with LeBron James and UNINTERRUPTED to announce the new LyftUp initiative expanding transportation access for communities in need.
Lyft partners with LeBron James and UNINTERRUPTED to announce the new LyftUp initiative expanding transportation access for communities in need. (Craig Barritt/Getty Images Lyft)

James exuded sincerity, and what鈥檚 more, his bike bona-fides are quite sound. He . He famously , even joining . He鈥檚 to kids in need. He even owned for a while, which says more about his love of bikes than anything else, because only someone completely besotted with cycling would be crazy enough to invest in a bike company.

Far more important, James is not just promoting bicycling, but the bicycle鈥檚 potential to serve as an inflection point in a young person鈥檚 life. His words resonate with anybody who grew up riding. Our bikes were our first taste of freedom, and exploring our neighborhoods was in part how we learned to chart a course through life. But as our roads become and ridership among children , fewer kids get to experience this sense of independence and agency. We owe it to our kids to return that joy and freedom to them.听

Teens I spoke to at the event said that they鈥檒l use their memberships to ride to school, practices, and the Y. One 16-year-old told me he hasn鈥檛 had a bike in two years, and that this would finally allow him to start riding again. Granted, we need听moreprograms like this, times a million, but at least it鈥檚 a start.

Odds are LeBron James was unaware of Espaillat鈥檚 comments the day before, but either way James certainly dunked on him. The idea that bikes鈥攁rguably the healthiest, least expensive, and most accessible mode of transport on the planet鈥攁re somehow classist and elitist doesn鈥檛 hold up under any kind of scrutiny. Who better to send up this absurd notion than LeBron James? Bikes and bike lanes don鈥檛 hold people and neighborhoods back, they help move them forward. Give kids better access to both and there鈥檚 no telling what they鈥檒l accomplish.

Lead Photo: Craig Barritt/Getty for Lyft

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