Given last week鈥檚 news, that Utah will not be in consideration as a venue when the current Outdoor Retailer contract expires, I think it鈥檚 important to stop and consider the issue in a larger context.

We need to be realistic about the limitations of the political leverage the show represented, and the risks that arise from a fractured industry. Now that it鈥檚 official, and the show will be leaving Utah, it鈥檚 an open playing field for those driving the land grab鈥攐nce the show has left there鈥檚 nothing for Utah politicians to lose, and nothing for us to leverage. But even if there had been political accommodations made in the short run to keep the show, the day after a new contract was signed the show would have been captive for three more years and the pressure off again for at least a full political cycle.

It鈥檚 critical to realize the fight in Utah over Bears Ears and Escalante represents just an early skirmish in a much bigger battle. The entire environmental movement is based on a handful of laws passed after intense battles decades ago. The Environmental Protection, Endangered Species, Clean Water, Clean Air, and the Wilderness Act all build on the Antiquities Act to create the framework by which we鈥檝e made America鈥檚 public lands our greatest treasure and the envy of the world.

It鈥檚 time for everyone involved in the outdoor movement鈥攂rands, dealers, customers, nonprofits, all of us鈥攖o come together and become a true political force. It鈥檚 so much bigger than the trade show. With this Congress every one of the historic victories that created the legacy of public land we all love so much could be gone in a few months, taking us backward half a century.

Regional battles are important, but we need to maintain focus on the totality of these issues, the longer road ahead, and what is required to defend the very core of what we hold dear. It鈥檚 time to begin to leverage both sophisticated political lobbying as well as galvanize grassroots engagement.

We have the economic viability鈥攚e鈥檙e a $646 billion industry鈥攍arger than pharmaceuticals or mining and agriculture combined. Now let鈥檚 use it. Outdoor Research will be at the show in Salt Lake this summer specifically to support the OIA鈥攚hich draws most of its funding through the trade show revenue. The OIA is by far our best vehicle to fight back in Congress, we have to protect that capacity.

The strength in our numbers is exactly why we鈥檒l be going to Salt Lake this summer. We recognize we don鈥檛 have all the answers, so we鈥檒l look to connect with our dealers and customers, our friends across the industry, in order to hear what they are doing and how we can help. We鈥檒l go to Salt Lake to show support for our friends in the community that have chosen to stay and fight, even after our stakes have been pulled up and we鈥檝e moved on. We鈥檒l go to thank our friends for 20 years of service, commitment, and friendship. We鈥檒l go to Salt Lake because we support, unequivocally, the preservation and conservation of our public lands.

Dan Nordstrom is CEO of Outdoor Research and a co-founder of the Coalition for Outdoor Access.

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