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国产吃瓜黑料 Business Journal

Retailer Spotlight: Trax Outdoor Center in Fairbanks and Anchorage, Alaska

Outdoor store meets yoga studio meets art gallery at this Alaska hot spot

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Summers are shorter in , but that just means residents pack in the action while they can, said owner Mike聽Hajdukovich.

鈥淎s soon as the snow starts melting, we play all day,鈥 Hajdukovich said. 鈥淲e go crazy. It鈥檚 summertime. It鈥檚 time to play. Alaskans are water junkies on the lake.鈥

The native Alaskan and yogi opened Trax in Fairbanks in 2014 and after much success, he opened a second location 300 miles south in Anchorage in February 2018. In winter, the store is a hot spot for cross-country and downhill skiers, whereas in summer, customers flock for the paddleboards, hiking gear, and boats.

TRAX employs 15 different yoga teachers for a variety of classes taught each day in the store.
Trax employs 15 different yoga teachers for a variety of classes taught each day in the store. (Photo: Trax Outdoor Center)

Mindfulness for Sale

Behind a door inside Trax is a full yoga studio. Fifteen certified teachers lead sessions every day for all ages and skill levels, including hot yoga in a 90-degree room, vinyasa power hour, candlelight yoga, and paddle board yoga when weather permits.

According to Hajdukovich, outdoor athletes should fit yoga into their workout schedules if they don鈥檛 already. 鈥淚鈥檓 always trying to convince the skiers and other outdoor athletes to try yoga,鈥 Hajdukovich said. 鈥淧racticing yoga helps improve the performance in their sport. It鈥檚 going to help flexibility, strength, and balance.鈥

The yoga experience doesn鈥檛 just end with classes, clothing, and gear for purchase. The store offers a 200-hour vinyasa teacher training certification course. Anyone who completes the training is automatically added to the store鈥檚 substitute teaching list, and many are hired as regular instructors.

As much as Hajdukovich loves the athletic benefits of yoga, he is an advocate of the mental and emotional benefits. He said, 鈥淵oga is a time you can check in with yourself and breathe鈥攌now that everything is going to be all right.鈥

Hajbukoch practices and teaches yoga daily, which he says centers him and creates inner peace. But that doesn鈥檛 stop the shop owner from enjoying high-energy, intense adventure sports, such as skiing in the winter and water sports in the summer.

Inside Trax Outdoor Center in Fairbanks, Alaska
Customers linger inside Trax Outdoor Center in Fairbanks, Alaska, an outdoor specialty retailer with a focus on paddlesports and yoga. (Photo: Trax Outdoor Center)

Art in the Great Outdoors

On the first Friday of every month, Trax turns into a makeshift art gallery, displaying work from photographers, painters, potters, and others. Local artist Arya Zale has exhibited twice at the store, and felt rewarded by the refreshing venue and by the active patrons.

鈥淪howing art in an outdoor space makes so much sense to me,鈥 Zale said. 鈥淎s is the case with many artists, my art is an interpretation of the outside world, derived from and inspired by nature.鈥

Varying from a traditional gallery allowed the experience to be more relaxed and provided a real opportunity to engage with the audience, Zale said. Her usual audience grew to include those who perhaps weren鈥檛 involved in the art scene before, but were simply Trax customers and yoga students.

鈥淚 think having art in an outdoor store links together two integral parts of life in Alaska, at least, for me, as an artist鈥攖he vast and inspiring outdoors, and how we enjoy and express ourselves in it, which is an art, no matter how you do it,鈥 Zale said.

Hajdukovich聽tries to make the store appealing to everyone. All of the events鈥攔aces, pizza parties and ice cream socials, holiday bazaars鈥攁re family-friendly. And since gear isn鈥檛 always cheap, the store has payment options so everyone can experience the state鈥檚 beautiful outdoors. Customers have an option of trading in old equipment for new gear, browsing more affordable gently used gear, or even opting for a payment plan.

Whether it鈥檚 yoga, a party, or a good sale, Hajdukovich鈥檚 end goal at the family-run store is to inspire people to appreciate the state鈥檚 outdoor landscape. 鈥淲e are all about trying to inspire people to get outside and play here in Alaska,鈥 he said.

Midnight Sun Festival in Fairbanks, Alaska, Trax
The Midnight Sun Festival in Fairbanks, Alaska, draws many locals to the waterfront. (Photo: Explore Fairbanks)
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