Ozark Outdoor Supply opened its doors in 1972 with the most organic of intentions. 鈥淪ome hippies had a vision that Arkansas needed an outdoor gear store,鈥 said owner Jim Frank.
In the beginning, the store never really had any significant direction or management, Frank said. But after the tumultuous start, the Frank family acquired the store in 1986 and vowed to turn things around.
Walking into Little Rock鈥檚 Ozark Outdoor Supply feels like home鈥攎ostly because it is one. The store is a former house, built in the early 1900s, where the founder of the store once lived. In 2005, Frank built a two-story addition onto the back of the store.
When some stores are riding high, it鈥檚 often a natural progression to expand and open a second or even third location. But Frank will be sticking to one. Running business out of an old house and sticking to his roots isn鈥檛 the only way Frank opts to keep things traditional.
Procrastinators Make the Best Customers
Instead of investing money into e-commerce and becoming another face in the internet crowd, Frank feels it鈥檚 more important, in his case, to put his efforts into creating the best possible experience inside the store.
Items are listed online, but there’s no option for customers to place it in their virtual shopping basket. Each item indicates it’s either in stock or out of stock, luring customers in for a more personal shopping experience.
鈥淎ll I know is kill 鈥榚m with customer service and try to be better at that game than the guy across town and the internet,鈥 he said. 鈥淟isten to them, have what they want, keep inventory stable enough, and try not to give them a reason to shop online.鈥
Something online shopping can never replace is his ability to supply those spontaneous adventures, last-minute plan changes, and the forgotten gear.
鈥淲hat we鈥檙e seeing is the consumer has always procrastinated,鈥 Frank said, laughing. 鈥淭hat鈥檚 not going to change. When you need something as you鈥檙e packing up before you leave town, Amazon can鈥檛 get you something by nine in the morning.鈥
One review on Facebook is evidence: “My聽daughter and I came in today for last minute ski supplies. [One employee] was so patient and so helpful and brought ski pants and bibs one after the other to us. Great experience!”
Another review read, “New to hiking in the Ozarks, and will always make a pit stop here before and after any trip.”
As all retailers know, the hands-on-experience of shopping in stores is one of the biggest advantages over shopping online. In addition to selling products on the sales floor, the store has a boat showing area and offers private boat demos to customers in the market to buy.
鈥淵ou can read online reviews all day long, but you鈥檙e not going to get that expertise you鈥檒l find in our staff,” Frank said.
The Outdoorsy Side of Arkansas Is No Secret
Ozark Outdoor鈥檚 website boasts that it鈥檚 鈥淎rkansas鈥 oldest and most experienced outdoor outfitter.鈥 You鈥檒l find a plethora of information and stats on why it鈥檚 so important for Arkansas residents to shop local. Did you know that 68 percent of money spent at local stores makes its way back to the community?
If you click the button 鈥淓xplore Arkansas鈥 in the middle of the site鈥檚 homepage, there鈥檚 a curated list of hot spots and customers’ favorite destinations for climbing, canoeing and kayaking, hiking and camping, and skiing. And Frank likes to share events and news of Arkansas State Parks.
鈥淲e try to promote as much as we can to get people outside,鈥 he said.
According to Outdoor Industry Association, Arkansas’ outdoor recreation economy generates $9.7 billion in consumer spending, $2.5 billion in wages and salaries, and 96,000 direct jobs.
For those looking to visit Arkansas, Frank says winter is a nice time to enjoy the outdoors because the bugs and poison ivy are gone. Regardless of if you鈥檙e an out-of-state customer or a local, there鈥檚 no doubt that when you forget your hiking socks or the pack you ordered doesn鈥檛 fit right, Frank will be there ready to help.