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国产吃瓜黑料 Business Journal

Retailer Spotlight: Mountain Chalet in Colorado Springs, Colorado

To celebrate 50 years, this retailer sent hundreds of its customers outside as part of a six-sport contest

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Jim Smith, a lifelong climber and all-around outdoorsman, spent nearly two decades searching for just the right independent outdoor shop to purchase in order to turn his passion into a trade. 鈥淚鈥檇 been looking at shops, for, like, ever,鈥 he said.

鈥淪ince I鈥檝e known you,鈥 confirmed his wife, Elaine Smith.

In looking at 20 shops all over the West, various stores piqued their interest, but the deals fell through for one reason or another. One day in 2015, the Smiths walked into a northern Colorado shop that wasn鈥檛 even for sale. But they knew they鈥檇 found the spot.

鈥淲e started scoping some shops in Colorado, and honestly, Mountain Chalet spoke to us quite loudly,鈥 Jim Smith said. 鈥淪o we reached out to the owner and asked him if he鈥檇 be interested in selling, and he says, 鈥楳aybe, I think I might.鈥欌

Elaine and Jim Smith sit on the ground floor of Mountain Chalet, near the shop's camping section (in the summertime).
Elaine and Jim Smith sit on the ground floor of Mountain Chalet, near the shop’s camping section. (Photo: Tim Berg)

In Good Hands

By March 2015, Jim and Elaine Smith became the new owners of the oldest independent specialty outdoor store in Colorado: Mountain Chalet, founded in May 1968.

The couple has done their research to confirm Mountain Chalet as Colorado鈥檚 longest-running independent specialty outdoor retailer, behind聽The Alpineer in Gunnison, Ski Haus in Steamboat, and Kristi Mountain Sports in Alamosa, which all opened in 1969 and remain open today.

鈥淐ollectively [between online research and conversations with reps], we all felt really good about labeling ourselves as the 鈥榦ldest,'” Jim Smith said. 鈥淭here were some shops that opened before us, but they are no longer open.鈥

The couple bought the store from longtime owner Dan Foster, who bought the Chalet from its founder Kent Kane in the early 鈥80s after working at the shop as an employee. And half a century after its inception, the founding family still has ties to the shop.

鈥淜ent鈥檚 wife still comes into the shop on a regular basis to check in with us,鈥 Jim Smith said. 鈥淪he brings us super cool old articles and artifacts from the shop. She鈥檚 an amazing woman, and it鈥檚 fun to have her come in and tell us stories.鈥

Kane, and later, Foster, represented a vital and trusted resource in the Colorado Springs outdoor community during their tenures as Mountain Chalet owners. Foster wanted to ensure whoever succeeded him also would take on that mantle of leadership, expertise, and passion without selling out.

鈥淒an [Foster] recognized that the center of the outdoor universe in Colorado Springs is Mountain Chalet,鈥 said Jim Smith. 鈥淪o it was important to him to make sure we were going to keep it small and independent specialty retail, and that we didn鈥檛 have some ulterior motive to do something else … He was looking for a good steward of the shop who would continue to represent the community in a way that fit Mountain Chalet as he built it up.鈥

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The staircase to the shop’s lower level. Check out the Mountain Chalet logo emblazoned in the wood floor at the bottom. Don’t miss the upside-down tent displayed from the ceiling nor what Elaine Smith calls the shop’s “heritage items.” “We love to populate the store with these,” she said. “[In this photo we have] the Holubar sign, some ads and newspaper articles from days gone by鈥攍ike the original owner’s article by a local paper鈥攁nd old gear that we cherish.” (Photo: Mountain Chalet Assistant General Manager Matt Chmielarczyk)

Ringing in the Big 5-0 with an Invitation to 鈥淕et Out There鈥

No doubt Foster appreciates the community-centered outdoor celebration Jim and Elaine Smith cooked up to celebrate the shop’s milestone: the Mountain Chalet 50th Anniversary Contest.

鈥淲e鈥檝e celebrated all year long in lots of different ways,鈥 Elaine Smith said. 鈥淥ne of the most fun things we鈥檙e doing is a year-long contest with six sports categories: trad climbing, sport climbing, ice climbing, backpacking, trail running, and backcountry skiing.鈥

To participate, more than 300 community members completed specific routes for each sport category. The number of specific routes participants had to complete鈥攊n order to earn an entry to the grand prize drawing鈥攙aried by category.

鈥淧eople worked on these all year long,鈥 Elaine Smith said. 鈥淭hey could do more routes and get additional entries, too.鈥

In October, Mountain Chalet combined all the Mountain Chalet 50 Anniversary Contest entries to draw a name in each sport category. Later this year, the six winners will receive a full outdoor kit tailored to each sport category so 鈥渢hey鈥檒l be fully decked out鈥濃攆rom tri-cams, tents, and tech t-shirts to skis, skins, and sunglasses.

鈥淲e really wanted to just encourage people to get out there,鈥 Elaine Smith said. 鈥淲e heard a lot from folks who said, 鈥業鈥檇 be sitting on the couch, but now I know I need to go out and get some routes done!鈥 And they鈥檙e experiencing a lot of new routes since they can鈥檛 do the same route twice. So they鈥檙e experiencing more of Colorado, and that鈥檚 great too.鈥

The contest created a sense of community鈥攐ut on the trails and routes, in the store, and online.

Jim Smith holds up a 50th anniversary flag for Mountain Chalet in Colorado Springs
Each participant of Mountain Chalet’s 50th Anniversary Contest received a little commemorative flag. (Photo: Courtesy)

鈥淲e gave every participant at Mountain Chalet 50th anniversary flag…and we created a Facebook group. [Each participant] had to take a photograph at the trailhead or the summit with their Mountain Chalet 50th anniversary flag when they completed the route,鈥 Jim Smith said. 鈥淚t did get everybody kind of excited and made for a mild form of competition. Everyone could have a good time with it.鈥

Events like the Anniversary Contest continue to ensure Mountain Chalet remains at the center of the outdoor universe in Colorado Springs. 鈥淚t鈥檚 what I call community outreach,鈥 Elaine Smith said. 鈥淏ringing folks into the shop to talk with folks at all different kinds of events.鈥

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