Colorado-based active lifestyle publisher Pocket Outdoor Media听announced today that its rapidly growing team has gained two new members:听Micah Abrams and Sierra Shafer, formerly of听A360 Media.
Abrams鈥攚ho joins Pocket to supervise editorial strategy for Warren Miller Entertainment and SKI magazine鈥攐versaw content strategy for 国产吃瓜黑料 Sports Network,听A360’s sports and fitness portfolio, for the last four years, a role that included management of Powder, Surfer, and Bike magazines, among others.听Shafer, who will become the new editor-in-chief of SKI, served as Powder‘s editor-in-chief for the last two years.
The move comes as several prominent titles under听A360 Media, including Powder, face an uncertain future. This fall,听Powder, along with sister publications Snowboarder,听Surfer, and Bike,听paused production听and听furloughed all staff indefinitely without pay. Many have questioned whether the titles are gone for good.
“The playing field for enthusiast media is an entirely different game than it was even five years ago,鈥 said Abrams听in a release published today. 鈥淧OM is moving in all the right directions by putting audiences at the center of both its growth and its revenue strategies, and I couldn’t be more excited to join their team. It鈥檚 an incredible privilege to come back to Warren Miller Entertainment and to help reimagine SKI, one of outdoor media’s most venerable titles.”
Pocket CEO Robin Thurston said that hiring Abrams and Shafer “furthers [the company’s] commitment to artful storytelling as our north star.鈥
Abrams and Shafer will be instrumental in growing membership for Active Pass, Pocket’s听subscription membership program that includes benefits like event registrations, training plans, and premium content.
In January, the听SKI听magazine website will relaunch on a new platform and join the Active Pass program.