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国产吃瓜黑料 Business Journal

Are Outdoor Stocks Finally Turning Around?

The OBJ Outdoor Index is showing a modest upward trend. July was encouraging, but there's no knowing whether the gains will last.

Published: 
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After several months of stocks trending south, July saw an overall 4 percent total average gain across the 28 publicly traded outdoor companies we track as part of the OBJ Outdoor Index, compared to a 6.95 percent loss at the close of June.

Camping World Holdings Inc., Dick鈥檚 Sporting Goods Inc., and Deckers Outdoor Corp. saw impressive gains, possibly reflecting family summer camping before the start of school and decreasing gas prices. Markets in general saw significant gains, compared to previous months.

Here鈥檚 a look at what happened in July.

OBJ Outdoor Index Compared to Other Indices: July 2022

Index July chg%
OBJ Outdoor Index +4.08%
Dow Jones +6.86%
S&P 500 +9.24%
Nasdaq +12.57%

Of the 28 public companies that OBJ tracks, these are the month鈥檚 top stock performers:

  1. Camping World Holdings Inc. (NYSE: CWH): +20.16%
  2. Dick鈥檚 Sporting Goods Inc. (NYSE: DKS): +19.47%
  3. Deckers Outdoor Corp. (NYSE: DECK): +18.47%

And here are the companies that saw the biggest declines:

  1. Emerald Holding Inc. (NYSE: EEX): -29.21%
  2. Helen of Troy Ltd. (Nasdaq: HELE): -21.39%
  3. ANTA Sports Products Ltd. (OTC: ANPDY): -13.17%

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for July 2022. The Index shows how 28 public corporations鈥攎ostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well鈥攑erformed in the calendar month.

The chart includes the companies鈥 share prices at the close of the last business day of the previous month (June 30), their share price at the close of the last business day of the tracked month (July 29), and the percent change during that period. The OBJ Outdoor Index, unlike other indices such as the Dow, doesn鈥檛 use a market-cap weighting system.

Foreign companies鈥 shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren鈥檛 listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart are capsules on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

OBJ Outdoor Index: July 2022

Company Ticker Stock Value

06/30/22

Stock Value

07/29/22

Chg%

July 鈥22

Adidas AG (OTC: ADDYY) $88.60 $86.14 -2.86%
ANTA Sports Products Ltd. (OTC: ANPDY) $311.50 $275.24 -13.17%
Callaway Golf Co. (NYSE: ELY) $20.40 $22.95 +11.11%
Camping World Holdings Inc. (NYSE: CWH) $21.59 $27.04 +20.16%
Canada Goose Holdings Inc. (NYSE: GOOS) $18.01 $19.58 +8.02%
Canadian Tire Corp. (OTC: CDNAF) $125.46 $128.36 +2.26%
Clarus Corp. (Nasdaq: CLAR) $18.99 $20.62 +7.90%
Columbia Sportswear Co. (Nasdaq: COLM) $71.58 $74.01 +3.28%
Compass Diversified (NYSE: CODI) $21.42 $24.13 +11.23%
Deckers Outdoor Corp. (NYSE: DECK) $255.35 $313.21 +18.47%
Dick鈥檚 Sporting Goods Inc. (NYSE: DKS) $75.37 $93.59 +19.47%
Dometic Group AB* (STO:DOM.ST) $6.00 $6.80 +13.33%
Emerald Holding Inc. (NYSE: EEX) $4.07 $3.15 -29.21%
Fenix Outdoor International AG* (STO: FOI-B) $88.30 $90.45 +2.43%
Garmin Ltd. (Nasdaq: GRMN) $98.25 $97.62 -0.65%
GoPro Inc. (Nasdaq: GPRO) $5.53 $6.36 +13.05%
Helen of Troy Ltd. (Nasdaq: HELE) $162.41 $133.79 -21.39%
Johnson Outdoors Inc. (Nasdaq: JOUT) $61.16 $67.31 +9.14%
Newell Brands Inc. (Nasdaq: NWL) $19.04 $20.21 +5.79%
On Holding AG (NYSE: ONON) $17.69 $21.77 +18.74%
Samsonite International SA (OTC: SMSEY) $9.95 $10.37 +4.05%
Solo Brands, Inc.听 (NYSE: DTC) $4.06 $4.99 +18.64%
Thule Group AB (OTC: THUPY) $12.00 $13.76 +12.79%
Vail Resorts Inc. (NYSE: MTN) $218.05 $237.13 +8.05%
VF Corp. (NYSE: VFC) $44.17 $44.68 +1.14%
Vista Outdoor Inc. (NYSE: VSTO) $27.90 $30.10 +7.31%
Wolverine World Wide Inc. (NYSE: WWW) $20.16 $22.47 +10.28%
Yeti Holdings Inc. (NYSE: YETI) $43.27 $50.77 +14.77%
OBJ Outdoor Index Total $ 1870.28 $1946.60 +4.08%

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

AdidasAG听(OTC: ADDYY)

  • Headquarters:听Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
  • Outdoor connection:听While听Adidas听might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based听Adidas Terrex听and听Five Ten听brands.
  • Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

ANTA Sports Products Ltd.听(OTC: ANPDY)

  • Headquarters:听Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
  • Outdoor connection:听ANTA is the owner of Amer Sports and its portfolio of outdoor and snow sports brands 鈥斕Salomon,听础谤肠鈥檛别谤测虫,听Armada Skis, and听Atomic.
  • Key executives: Jie Zheng, CEO, Amer Sports

CallawayGolf Co.听(NYSE: ELY)

  • Headquarters:听Carlsbad, California
  • Outdoor connection:听Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand听Jack Wolfskin.
  • Key executives: Oliver Brewer, President and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc.听(NYSE: CWH)

  • Headquarters:听Lincolnshire, Illinois
  • Key executives: Marcus Lemonis, CEO

Canada GooseHoldings Inc.听(NYSE: GOOS)

  • Headquarters:听Toronto, Ontario
  • Outdoor connection: In addition to its eponymous apparel brand,听Canada Goose听owns and operates footwear brand Baffin.
  • Key executives: Dani Reiss, CEO

Canadian Tire Corp.听(OTC: CDNAF)

  • Headquarters:听Toronto, Ontario
  • Outdoor connection:听CTC boasts an iconic outdoor brand,听Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
  • Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp.听(Nasdaq: CLAR)

  • Headquarters:听Salt Lake City, Utah
  • Outdoor connection:听Clarus is a holding company whose flagship outdoor brand is听Black Diamond Equipment. Clarus also owns听Rhino-Rack,听Pieps,听SKINourishment听plus two bullet manufacturers.
  • Key executives: John Walbrecht, President

Columbia Sportswear Co.听(Nasdaq: COLM)

  • Headquarters:听Portland, Oregon
  • Outdoor connection:听In addition to the听Columbia听brand, the Portland-based apparel and footwear giant includes听Mountain Hardwear,听prAna, and听SOREL听in its portfolio.
  • Key executives: Timothy Boyle, CEO

Compass Diversified听(NYSE: CODI)

  • Headquarters:听Westport, Connecticut
  • Outdoor connection:听Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of听BOA Technology Inc.
  • Key executives: Shawn Neville, CEO, BOA Technology

DeckersOutdoor Corp.听(NYSE: DECK)

  • Headquarters:听Goleta, California
  • Outdoor connection:听Deckers is a major player in outdoor and active footwear with such brands as听Hoka One One,听Teva,听Sanuk, and听Ugg.
  • Key executives: Wendy Yang, President, performance lifestyle brands

Dick鈥檚 Sporting Goods Inc.听(NYSE: DKS)

  • Headquarters:听Pittsburgh, Pennsylvania
  • Outdoor connection:听The sporting goods retail giant recently launched an outdoor store concept called听Public Lands, led by industry veteran Todd Spaletto.
  • Key executives: Lauren Hobart, President and CEO; Todd Spaletto, President, Public Lands

Dometic Group AB听(STO: DOM.ST)

  • Headquarters:听Stockholm, Sweden
  • Outdoor connection:听The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired听Igloo Products Corp.
  • Key executives: Juan Vargues, President and CEO

Emerald Holding Inc.听(NYSE: EEX)

  • Headquarters:听San Juan Capistrano, California
  • Outdoor connection:听Emerald is the owner and operator of the twice-annual听Outdoor Retailer听and听Surf Expo听trade shows
  • Key executives: Herv茅 Sedky, CEO

Fenix Outdoor InternationalAG听(OTC: FNXTF)

  • Headquarters:听Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
  • Outdoor connection:听The Swiss company鈥檚 outdoor brands include听Fjallraven,听Royal Robbins, and听Primus.
  • Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

GarminLtd.听(Nasdaq: GRMN)

  • Headquarters:听Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
  • Key executives: Clifton Pemble, President and CEO

GoPro听(Nasdaq: GPRO)

  • Headquarters:听San Mateo, California
  • Key executives: Nick Woodman, CEO

Helen of Troy Ltd.听(Nasdaq: HELE)

  • Headquarters:听El Paso, Texas
  • Outdoor connection:听Among its many consumer brands is听Hydro Flask, the maker of insulated and stainless steel drinkware, and听Osprey.
  • Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc.听(Nasdaq: JOUT)

  • Headquarters:听Racine, Wisconsin
  • Outdoor connection:听The company owns two outdoor brands (Eureka听and听Jetboil) and two watercraft brands (Old Town听and听Ocean Kayak).
  • Key executives: Helen P. Johnson-Leipold, Chairman and CEO

On Holding AG听(NYSE: ONON)

  • Headquarters:听Zurich, Switzerland
  • Outdoor connection:听The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share鈥攗p from its initial expectations鈥攆or an initial raise of $746 million.
  • Key executives: Martin Hoffmann, Co-CEO and CFO, Marc Maurer, Co-CEO, and Olivier Bernhard, Co-Founder and Executive Director

Newell BrandsInc.听(Nasdaq: NWL)

  • Headquarters:听Atlanta, Georgia
  • Outdoor connection:听The company鈥檚 core outdoor brands are听Marmot听and听Coleman听(and there is some crossover into outdoor with its other consumer brands听Contigo,听Ex Officio, and听Stearns)
  • Key executives: Ravi Saligram, CEO

SamsoniteInternational SA听(OTC: SMSEY)

  • Headquarters:听Hong Kong
  • Outdoor connection:听The luggage giant owns outdoor pack and bag brands听Gregory Mountain Products听and听High Sierra
  • Key executives: John Sears, VP, Gregory

Solo Brands, Inc.听(NYSE: DTC)

  • Headquarters:听Southlake, TX
  • Outdoor Connection:听The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle.
  • Key Executives:听John Merris, CEO; Samuel Simmons, CFO

Thule GroupAB听(OTC: THUPY)

  • Headquarters:听Malm枚, Sweden
  • Outdoor connection:听The Swedish maker of听Thule听car racks, luggage, and baby strollers recently got into car-top campers with its purchase of听Tepui.
  • Key executives: Magnus Welander, CEO; Hilary Hartley, President Americas

Vail Resorts Inc.听(NYSE: MTN)

  • Headquarters:听Broomfield, Colorado
  • Outdoor connection:听In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
  • Key executives: Kirsten Lynch, CEO

VF Corp.听(NYSE: VFC)

  • Headquarters:听Denver, Colorado
  • Outdoor connection:听One of the biggest, most influential corporations in the outdoor industry,听VF Corporation听owns and operates an 鈥渙utdoor鈥 portfolio of听The North Face,听Altra,听Icebreaker,听Smartwool,听Timberland, and an 鈥渁ctive鈥 portfolio of听Eastpak,听JanSport, and听Vans.
  • Key executives: Steve Rendle, CEO

Vista Outdoor Inc.听(NYSE: VSTO)

  • Headquarters:听Anoka, Minnesota
  • Outdoor connection:听Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of听CamelBak,听Camp Chef,听Bell,听Giro,听QuietKat,听Stone Glacier, and听Venor.
  • Key executives: Christopher Metz, CEO

Wolverine WorldWide Inc.听(NYSE: WWW)

  • Headquarters:听Rockford, Michigan
  • Outdoor connection:听Another of the big footwear players, Wolverine owns and operates such outdoor brands as听Merrell听and听Chaco, while other brands include听Wolverine,听Saucony, and听Cat Footwear.
  • Key executives: Blake Krueger, CEO

Yeti Holdings Inc.听(NYSE: YETI)

    • Headquarters:听Austin, Texas
    • Key executives: Matthew Reintjes, President and CEO
Lead Photo: Stephan Kaps/EyeEm/Getty

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