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Legitimizing bikepacking in New Mexico in the name of tourism.
Legitimizing bikepacking in New Mexico in the name of tourism. (Photo: Matt Mason)

New Mexico Wants to Make Bikepacking Mainstream

New Mexico lawmakers in pursuit of tourism dollars could help push the niche sport into the mainstream, as well as boost visitors to one of the country鈥檚 great, overlooked long-distance routes

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Legitimizing bikepacking in New Mexico in the name of tourism.
(Photo: Matt Mason)

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As Matt Mason listened to public debates in 2009 about whether a wilderness area should be established in the Organ Mountains听of听southern New Mexico, he got the sense that most people arguing about the land didn鈥檛 know it very well. For that matter, neither did he. So in the spring of 2010, he set out to learn about it the best way he knew how: on foot.

But Mason听quickly discovered that the brutal stretches between water sources made hiking long distances almost impossible. A bike offered a faster way to cover ground, so he strapped his camping kit to a frame and set out exploring.

鈥淵ou find the story of where you live, back to however long geology goes back鈥攕ome of the cinder cones out there are 30,000 years old,鈥 Mason says of the area. 鈥淚t鈥檚 just a remote, quiet place to sit and be a person, and I think people need that connection to wilderness.鈥

(Cass Gilbert)

He鈥檚 lured other people to follow in his tracks by threading together roads and trails, including nearly 30 miles of singletrack,听to establish the Monumental Loop, a 320-mile bikepacking route in what鈥檚 now the Organ Mountains鈥揇esert Peaks National Monument. The trail, which resembles听a figure eight that starts and ends in the southern New Mexican city of Las Cruces, passes rocky spires and red sandstone and听sometimes crosses听black lava rock听likea shattered asphalt path.听Three-inch tires and a full seven days are recommended.

Mason, a stay-at-home dad who moved to New Mexico a decade ago, and other bikepackers around the state have gone on to establish听four additional routes across New Mexico. Combined, they cover almost 1,450 miles, weaving into one another and traversing from the northern to southern borders. It wasn鈥檛听trail building as much as trail mapping. 鈥淭hat鈥檚 the best part about this鈥攊t鈥檚 already there,鈥 Mason says. 鈥淲e just need to promote it and breathe some life into it and get each community behind it.鈥

鈥淸In Montana], bikepackers鈥 expenditures were lower than your average snowmobiler, but they moved so darn slowly that they stayed in the state a long time, so their economic impact was greater than what you鈥檇 expect.鈥

In Las Cruces, some neighborhoods are just a few minutes鈥 ride from the monument. Mason and Pablo Lopez, who runs the local bike shop , have fostered a community one overnight trip and Thursday gravel ride at a time. City councillors signaled their support, declaring a Monumental Loop Week to kick off the peak riding season in late October.

That effort has also reached the state capitol, where recently converted cyclist and state representative 听has 听the bikepacking trail network and the sport鈥檚 contributions to the state鈥檚 economy, where outdoor recreation already amounts to $9.9 billion in consumer spending.

Rubio slept outside for the first time this past summer鈥攁 year ahead of her fortieth birthday鈥攐n an overnight bikepacking trip with Lopez. To her surprise, she loved the sense of escape, even when camped near the glow of an Arby鈥檚 sign. 鈥淓specially because of the work that I do, it鈥檚 the place where I can find sanctuary and refuge,鈥 Rubio says.

(Matt Mason)

She鈥檚 now an avid bike commuter, which can听mean听pedaling 285 miles over听a week from Las Cruces to Santa Fe to raise awareness for her bikepacking听initiative. The memorial she听introduced, she says, is 鈥渟ort of a footprint in the history of our work here as legislators.鈥 It includes language that advocates for equitable access to the outdoors and to honor听the state鈥檚 tribes and their cultures. If passed, it鈥檒l send a message to the secretaries of economic development and tourism to prioritize these outdoor-recreation dollars in one of the most rural parts of the state. The hope is to draw attention to a听pending Office of Outdoor Recreation, which could听expand the trail network.听(Rubio鈥檚 also cosponsoring a bill to create that office.) Says Lopez, 鈥淸The trail network] is a huge thing that already exists, that they could sink their teeth into听and not have to spend money on infrastructure because it already exists, and they don鈥檛 have to pay more to maintain it because they already maintain those roads.鈥

In the first committee meeting to consider the memorial, Rubio told her fellow lawmakers that the measure would enhance small businesses, bring tourism dollars to small communities, and help diversify the state鈥檚 economy. Support was unanimous.

Research backs up Rubio鈥檚 assertions. In 2013, a study for the Arizona听Department of Transportation found that 14,000 out-of-state visitors attended 250 cycling events that year鈥攏ot big money for the state听but a big deal for the small communities they passed through. A University of Montana study found that cycling tourists spent an average of $76 per day and stayed eight days in the state. 鈥淭heir expenditures were lower than your average snowmobiler, but they moved so darn slowly that they stayed in the state a long time, so their economic impact was greater than what you鈥檇 expect,鈥 says Megan Lawson of听Headwaters Economics, an independent research firm that ran the study.听

(Cass Gilbert)

Bikepackers听in particular听tend to pop out of singletrack or off dirt roads in rural places, where their spending on snacks or lodging can have an outsize听impact, Lawson听says. Already听the New Mexico towns of Vinton, Texas, and Hatch have welcomed Monumental Loop riders.

鈥淗onestly, it鈥檚 all about beer and burritos, and every town in New Mexico has that,鈥 says Lopez, who wrote much of the house-memorial text. He thinkssuch an offering might be the first of its kind in the nation. Lawmakers have until March 16 to cast a final vote on the measure.

To date, the grassroots effort has grown slowly听and seems听to be gaining traction steadily. But if the memorial passes, Mason predicts support for the trails will explode. 鈥淚 just can鈥檛 imagine what would happen if the whole state got behind it,鈥 he says.

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