In the future, a large selection of your new gear might be used. At least that鈥檚 what REI and Patagonia are pushing for, with two new resale sites:聽, from REI, and聽, from Patagonia.聽
Everything listed on REI鈥檚 used site, which launched this week, came from regional stores that let聽customers聽return gear they鈥檙e not satisfied with within one year of the purchase date. Historically, that聽used stuff was sold at REI's 鈥淪cratch and Dent鈥 sales outside the brick-and-mortar retail locations. Those sales will continue, but now some of that gear will also be available online.聽
鈥淲e knew we were getting good products returned with plenty of life left in them, and we also realized those products might not sell just because the right customer didn鈥檛 show up on that garage sale day,鈥 says Vik Sahney, REI鈥檚 鈥巇ivisional vice president of sustainability. 鈥淪o we started to look at how we could offer products to a broader market.鈥
Among the 20,000 used products on the new site, you鈥檒l find moderately worn Merrell hiking shoes at less than a third of their original price, a like-new聽Jetboil聽cooking system at about $30 off, and a half-priced four-person Big Agnes tent.聽Some聽items, like聽helmets, climbing hardware, and ropes聽won't be sold online for safety and liability reasons. Sleeping bags won't be sold because they're hard to clean, and聽bikes聽and kayaks won't be sold because they're difficult to ship.聽REI will inspect聽each piece of gear before it goes up on the site. If a customer buys something she's not satisfied with, there's a 30-day return policy.聽
So far, Used Gear Beta is just a test, and REI will solicit customer聽feedback on whether聽to make it permanent. But they have high hopes for the marketplace.聽鈥淧utting used gear back to use through a model like this will help us accomplish several important things,鈥 Sahney wrote in an email to REI employees on Monday. 鈥淔irst, connecting pre-loved gear to new owners keeps that gear out of landfills. Second, we can offer the gear at a discount because it had a previous owner, which lowers the cost barrier to entry for someone who wants to try out a new outdoor activity. Third, because we work across 1,400 different brands, we can be a platform for not just a single brand鈥檚 goods.鈥
Patagonia has a similar program, which launched last month. The California brand has聽long encouraged consumers to fix and recycle聽their gear, with a Worn Wear van that travels the country fixing people鈥檚 equipment. The new used-gear site, which features previously-worn, inspected items that have been traded in by customers in exchange for store credit, seemed like a logical extension of that philosophy. 鈥淭he research we鈥檝e seen shows that extending the life of a garment by nine months has a greater environmental savings than any other improvement that can be made in the lifecycle of that product, from manufacturing to recycling,鈥 says Nellie Cohen, Patagonia鈥檚 Worn Wear program manager. 鈥淏uilding high-quality, durable clothing creates a product that can be used sometimes through generations.鈥
The biggest challenge to this new model for both REI and Patagonia聽was figuring out how to best sell one-off items鈥攁 single shirt, in one size, for example鈥攁fter spending years selling whole lines聽in a variety of colors and sizes. The solution was Yerdle, a San Francisco start-up that launched in 2012 and partners with Patagonia,聽REI, and other brands to help with the logistical and technological hurdles of buying back and re-selling used products. Yerdle built both company鈥檚 used gear websites, and聽also cleans, inspects, processes, and warehouses the returns. Once an item is purchased, Yerdle also packs, ships, and follows up with customer service.聽
鈥淭here鈥檚 a new sense of energy and urgency around resale,鈥 says Andy Ruben, founder and CEO of Yerdle. 鈥淭he outdoor gear we work with was made to be used, and far more of it grows old sitting around than gets worn out. When used gear is easy to shop, and backed by a brand like REI or Patagonia, it鈥檚 a huge step forward.鈥