How Jackson Hole Survived the Eclipse
From $30,000 Airbnb rentals to animal sacrifices to 25,000 sometimes-naked umbraphiles, this is the weirdness that went down in the Wyoming resort town leading up to last week's astrological dance
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Two Years Until聽Totality
Before the rumors of cult gatherings, the flock of nudists, and the threat of animal sacrifices, there was an eight-page memo. It was July 2015, and it appeared on the desk of the Jackson, Wyoming, town council. Written by Roman Weil, an emeritus professor of business at the University of Chicago, it warned that Jackson Hole鈥攖he region that encompasses the towns of Jackson, Wilson, and Teton Village, as well as the Grand Teton National Park鈥攚as dramatically underprepared for what was to come.
In two years, on August 21, a total solar eclipse would occur in the continental U.S. for the first time since 1979. It would be visible along a 70-mile-wide path known as the path of totality, which would stretch from Oregon to South Carolina. Jackson Hole, Weil鈥檚 memo explained, was not only on that path, it would likely be one of the more popular places to view the eclipse since it has a nearby airport and typically favorable weather during that time of the year. In addition, Weil wrote, 鈥淥f all the accessible places, Jackson has the best other tourist attractions.鈥
Weil鈥檚 memo went on to caution that eclipse-chasing 鈥渦mbraphiles,鈥 latin for 鈥渟hadow lovers,鈥 would arrive in droves, swarming the region like a bunch of bespectacled, telescope-toting zombies. Casper, Wyoming, he said, was expecting 50,000 to 60,000 tourists鈥攁nd they鈥檇 been planning for two years. Jackson Hole was way behind.
The local media got a copy of Weil鈥檚 memo and began bracing locals for the worst. The area鈥檚 already overtaxed infrastructure鈥攈our-long traffic jams in the summer are typical鈥攚ould be brought to its knees by star-gazing nerds. The town could see up to 100,000 tourists, it聽claimed. (A regular busy summer day in Jackson gets about 25,000 people.) Grocery stores could run out of food. Gas stations could run out of fuel, even though L.A.-like gridlock could聽render cars useless anyway. It would be a sort of Y2K-meets-Comicon scenario.
Around the same time, umbraphiles began calling and emailing businesses throughout Jackson Hole, looking for lodging and聽the best places to watch the event. One such eclipse chaser was Tony Crocker, a retired actuary from Los Angeles, who emailed Anna Cole, the communications manager at Jackson Hole Mountain Resort. 鈥淭he top of the tram at JHMR is perhaps THE best spot in America for this eclipse,鈥 wrote Crocker, who has traveled the world to see ten total solar eclipses. 鈥淲hen viewed from a very high vantage point like the top of the tram, viewers will see the shadow crossing the earth from nearly 100 miles to the west, passing directly over them, then passing over Jackson Hole as it moves to the east.鈥 Crocker sent more emails to Cole and others at the resort, writing so passionately about the event that he made it sound as though seeing the total eclipse was as life-changing as watching the birth of your child.
Many locals, however, were unimpressed, and I was one of them. I didn鈥檛 get it. I鈥檇 moved to Jackson two years earlier and was now plotting my eclipse escape. And I wasn鈥檛 alone. Disinterest, coupled with the impending doom we were being promised by Weil and others, caused many locals to start making vacation plans two years in advance. The most common question among Jackson Hole residents鈥攎yself included鈥攚asn鈥檛 how they could best watch the astronomical phenomenon.聽It was how much could they get for their place on Airbnb.
200 Days Until聽Totality
On February 1, the Jackson Town Council and and Teton County board of commissioners hired聽Kathryn Brackenridge as the town鈥檚 eclipse coordinator. , a local website, posted the news on their Facebook page, noting that she鈥檇 earn $50,000 for the job for eight months of work.
鈥淚n time of tight budgets for Wyoming/Teton county we choose to spend $50,000 on an event planner for the eclipse?!?! Really?鈥 one person commented.
鈥淣ot just an eclipse, but one that lasts for a whopping 2.5 minutes,鈥 another replied.
鈥淭wo people told me right to my face that they thought the position sounded ridiculous,鈥 says Brackenridge. Even she wasn鈥檛 sure what she鈥檇 gotten herself into. She鈥檇 worked in marketing and public relations, but she was given a clear directive from town and county officials: do not promote this event. 鈥淥ur town doesn鈥檛 need promotion,鈥 she says. 鈥淚t鈥檇 be a waste of resources.鈥 Instead, her job would be to help various departments鈥攆rom emergency services to public works鈥攃oordinate efforts, as well as ease the concerns of locals.
The idea for the job had come about the previous October, when Rich Ochs, the emergency management coordinator for Teton County, and Carl Pelletier, the town of Jackson鈥檚 special event coordinator, drove five hours east to Casper for a symposium聽where they gleaned聽tips from seasoned eclipse experts. There they聽heard from Kate Russo, an Australian psychiatrist and eclipse chaser, who had helped communities organize around eclipses in Australia and the Faroe Islands. Russo had dealt with negative media surrounding eclipses before. She knew it could demoralize towns located in the path of totality and cause locals to flee. That created a bigger problem. Locals comprise the workforce; if they leave, there鈥檚 nobody left to provide services for the tourists. Her recommendation: Hire someone to coordinate and reassure the locals.
Almost immediately, Brackenridge, who became known around town as 鈥淓clipse Girl,鈥 began putting in 60-hour weeks, doing everything from nailing down a staging area for the Red Cross鈥攊n the event of, say, “a lightning strike or fire evacuation,” says Brackenridge鈥攖o lobbying聽the local government to ease restrictions on the places that people could park. She also began fielding phone calls from concerned locals and visitors.
One such call was from Huntley Dornan, who owns and operates Dornans, a popular restaurant inside Grand Teton National Park. He was anxious that his establishment would be overwhelmed by the masses. Brackenridge assured him that, if needed, the county would step in and help with Port-o-Potties, direct traffic, and get police there quickly in case a fight broke out. 鈥淚 got lots of these calls and I just tried to let everybody know that we would try to have everything covered,鈥 she says.
Brackenridge also became a main resource for umbraphiles. One day, she received a ten-minute long voicemail from an elderly gentleman in New York. He was concerned that when the eclipse happened, all the streetlights in the town of Jackson, which activate when it becomes dark, would turn on. The light pollution, he was afraid, would ruin the experience. 鈥淭hat wasn鈥檛 anything we鈥檇 thought of,鈥 she says. 鈥淎nd the fact is, we looked into it, and it wasn鈥檛 anything we could fix.鈥
The聽street lights were among Brackenridge’s smaller conerns. A week into her tenure, a massive windstorm swept through Jackson Hole, knocking out power for several days in Teton Village and shutting down roads in and out of the area. It was a wake-up call. 鈥淚t made me realize, this is Wyoming, anything can happen,鈥 she says. She quickly went about producing a survival guide for visitors, warning them about everything from forest fires to bear attacks. She also produced heart-shaped stickers that she distributed on Valentine鈥檚 Day聽that read: 鈥淭otal Solar Eclipse: the Town of Jackson and Teton County, Wyoming Would Love Locals to Be Prepared.鈥
Meanwhile, many locals were preparing in a different way: by fleeing town. Several friends and acquaintances had already scored on the crowd-sharing rental market. Two-bed condos were going for as much as $1,500 per night. Four-bed houses were fetching up to $3,250 per night. One high-end three-bedroom house with a guesthouse went for $30,000 for the week. 鈥淔or me, it was almost three-month鈥檚 mortgage,鈥 says a friend who rented her condo. 鈥淚t was a no-brainer.鈥
7 Days Until聽Totality
The week before the event, town seemed oddly quiet. 鈥淪ort of a calm before the storm,鈥 said Lieutenant Matt Carr, the local police officer in charge of law enforcement for the eclipse, when I spoke with him earlier this month. Along with Ochs and other department heads, he鈥檇 helped create a 293-page incident action plan for the event that addressed everything from dangerous weather events to how to deal with communication outages. In a few days, he鈥檇 add 12 police officers to the force, all sworn in just for the eclipse. 鈥淣obody knows exactly what to expect and tensions are high,鈥 he said.
Locals started worrying that, when the tourists did arrive, they鈥檇 wipe out food supplies. One friend posted an Instagram story, a photo showing a shopping cart overflowing with eggs, milk, and toilet paper. 鈥$500 worth of groceries!鈥 she wrote. 鈥淪tocking up for the eclipse!鈥 By the end of the day, Smith鈥檚 grocery store was completely cleaned out, and photos on social media began appearing showing empty shelves.
In the meantime, strange stories began to surface. The Jenny Lake climbing rangers inside Grand Teton National Park got a call inquiring about their policy regarding nudity during the eclipse. (It was聽allowed.) Bridger-Teton National Forest officials also received a request asking for a permit to do animal sacrifices. (Not allowed).
Days later, I found out that one group was planning a ceremony of some sort around the eclipse. 鈥淒id you hear?鈥 somebody asked me. 鈥淭here鈥檚 a cult at Toppings Lakes and they鈥檝e fenced themselves in.鈥
鈥淚 do not recall ever seeing or hearing any references to animal sacrifices during a total solar eclipse,鈥 Bryan Brewer, author of Eclipse: History. Science. Awe., wrote me. 鈥淥f course, some folks will have a tendency to attribute all kinds of strange or paranormal effects to an eclipse鈥攁 sign from God, a cosmic message, an astrological omen, etc.鈥
24 Hours Until聽Totality
At around noon, I hopped in my car and headed toward Toppings Lakes in search of the eclipse cult. The popular campsite is located inside the Bridger Teton National Forest, and to get there from the town of Jackson, you need to drive through the Grand Teton National Park. On the way, you pass the Jackson Hole Airport, where I watched private plane after private plane land on the tarmac: I鈥檇 later find out that 15 extra commercial flights had been added between August 18 and 23, and that聽280聽private planes landed in Jackson between August 19 and聽22, a 50 percent increase over the same period last year.
I wasn鈥檛 sure what I鈥檇 find at Toppings Lakes, but my knowledge of cult gatherings that correspond with astronomical events was grim. In 1997, 39 members of the Heaven鈥檚 Gate cult committed suicide by overdosing on an epilepsy drug because they聽believed that, in doing so, they鈥檇 be teleported to a spaceship that was flying in the tail of the Hale-Bopp comet.
Inside the campgrounds, I ran into one of the forest rangers and asked him if he knew of a group that had built a fence around their campsite. 鈥淵ou mean the Crystal Skull group?鈥 he asked. 鈥淵eah,鈥 I said. 鈥淭hat sounds right.鈥 The ranger pointed me in the direction of the group鈥檚 campsite. 鈥淛ust be careful,鈥 he said. 鈥淲e鈥檝e had some trouble with them.鈥
I walked into the campsite, a gravel parking lot but with a direct and spectacular view of the snowcapped Grand Teton. I noticed a few tents and several RVs, but no fence. A group of six people were sitting in foldable camping chairs on the site鈥檚 vista-facing perimeter, drinking beers and chatting.
鈥淓xcuse me,鈥 I said. 鈥淚s anybody here aware of some sort of cult in the area?鈥
鈥淭he Crystal Skulls!鈥 shouted a girl who looked to be in her 20s. 鈥淗ave a seat,鈥 said a man with graying hair and a British accent.
He explained that the group believed they had reserved the entire camping space. In fact, what they had was a permit to conduct their ceremony. Angry, they left. 鈥淏ut they said they鈥檙e coming back for their ceremony,鈥 he said. 鈥淭hey鈥檙e bringing a crystal skull and they’re going to energize it with the eclipse. Will you come back?鈥
I told him I had other plans but would follow up.
(Turns out the supposed cult wasn鈥檛 really a cult. After spending several hours tracking down the group that was holding the ceremony, I spoke to Adam Shield of the Feather. Adam and his brother Izzy travel the world holding spiritual ceremonies. This one, which ended up happening with 20 people at Cunningham Cabin, inside Grand Teton National Park, did, in fact, involve a crystal skull made of paleozic quartz. It鈥檚 about the size of a normal human skull and weighs 11 pounds. Adam, who used the skull in his ceremony, believes it, and quartz in general, help energize the spiritual circle. He聽also says some people believe the skull was made in zero gravity.聽鈥淲hat do you mean?鈥 I asked. 鈥淟ike, in space? By aliens?” There’s a reason this聽theory sounds familiar: it’s the premise for Indiana Jones and the Kingdom of the Crystal Skull.)
3.5 Hours Until聽Totality
At 8 a.m. on the day of the eclipse, I rode Jackson Hole Mountain Resort鈥檚 famous red tram to the top of the resort, at around 10,000 feet. There I met Tony Crocker, who wore large-rimmed glasses and a white polo shirt silkscreened with a half moon and balancing rocks鈥攁 keepsake from the eclipse he attended in Zimbabwe in 2002鈥攁nd Liz O鈥橫ara, a strawberry-blond product development consultant聽dressed in a white lace dress and white go-go boots.
The older couple met in 2010 via a listserve for eclipse chasers. O鈥橫ara, who was living in New York at the time, wrote a post asking if anybody was going to watch the total eclipse on Easter Island聽and wanted to join her for a ski trip afterwards. Crocker, an avid skier, was watching the eclipse from a cruise ship and then skiing in New Zealand,聽but continued emailing with O鈥橫ara. Finally, the two connected at Mammoth Mountain in 2011 and began dating. O鈥橫ara moved to LA in 2013. She鈥檚 seen eight total eclipses, just two shy of Crocker鈥檚 tally.
For the Jackson eclipse, the two had organized a group of 57聽people, many of whom pored over weather maps the night before. 鈥淚 think it made Liz鈥檚 blood pressure go up,鈥 Crocker said. The forecast for Jackson had been questionable right up until the early morning hours, and several people from Crocker鈥檚 party had decided to head a few hours away to Idaho, where cloud cover seemed less likely. For those who remained in Jackson, Crocker and O鈥橫ara had a surprise: after totality, they鈥檇 be getting married on the mountain.
I wandered around Corbet鈥檚 Cabin, the tiny restaurant near the tram that serves waffles smeared with peanut butter, nutella, or brown sugar and butter. 国产吃瓜黑料, a small bar served Red Bull, vodka, and beer, including the limited edition Eclipse Ale from local brewer Snake River. The resort had sold 800 tram passes that day for $100 each and most of those people now gathered atop a windswept, dusty-brown knoll, where they鈥檇 set up telescopes and high-powered cameras.
I walked down to Corbet鈥檚 Couloir, the famous ski descent, where Red Bull had set up a slackline 150 feet above the rocky ground, spanning 75 feet from one side of the couloir to the other. During totality, Red Bull athlete Alex Mason, a 20-year-old from Berkeley, California, would walk across it, attached to the line via a harness. Obviously, this was a photo op for the media giant, a chance for viral views. But Mason told me a different story. 鈥淭his was my idea,鈥 Mason said. 鈥淪lacklining is a huge significant thing to me and the eclipse is a huge significant thing. I want to share what I love with the world at a very significant place at a very significant time.鈥
1 Hour Until聽Totality
Most people atop JHMR could not have cared less about what was happening in Corbet鈥檚 Couloir. The real show for them was in the sky. Any lingering clouds had moved into the valley. As darkness began to creep across the upper right corner of the sun, somebody in Crocker鈥檚 group with a portable speaker started blasting Pink Floyd鈥檚 鈥淒ark Side of the Moon.鈥 I looked behind me to see hundreds of people wearing protective cardboard glasses, their heads craned skyward, looking as though they鈥檇 sat too close to the screen at a 3D movie.
鈥淛esus, this is cool,鈥 shouted a man in a purple tie-dye shirt and cowboy hat. I watched him turn to his wife and son. 鈥淵ou guys are everything to me. Thank you for sharing this with me.鈥
45 Minutes Until聽Totality
As the moon sliced the sun into a crescent, O鈥橫ara walked over to me. 鈥淚f you wear a pirate patch over one of your eyes about half an hour before totality, your eyes will adapt to the darkness and you鈥檒l be able to see more detail in the corona,鈥 she said. 鈥淪o I鈥檓 going to give you this patch.鈥 She handed me a red plastic patch with a white skull and cross bones on it, something you鈥檇 pull from a treasure chest at the dentist鈥檚 office. 鈥淒ark Side of the Moon鈥 played again. 鈥淛ust turn it off about 15 minutes before totality,鈥 said Crocker. 鈥淪o we can experience everything.鈥
20 Minutes Until Totality
鈥淒o you think it鈥檚 become colder?鈥 I heard a woman ask. It had. The temperature had dropped a good ten degrees. I looked up and saw that the sun was about 75 percent covered by the moon. The man playing Floyd turned off his sound system and people began bundling themselves in puffy coats and putting on hats.
4 Minutes Until Totality
Somebody from Crocker鈥檚 group let me look through their binoculars, which had been covered with a protective filter. The sun was just a sliver in the sky. The breeze picked up. I shivered and zipped up my coat. My hands were cold. My nose was cold. I removed my eye patch. Everything around me looked darker. Not like during a sunset, but rather as though somebody had placed a giant pair of sunglasses over the sun. People began howling. Wavy lines of shadows rippled across the mountain鈥檚 gravel road.
Totality
As the diamond ring of fire appeared around the moon, the sky turned dark blue and stars appeared. A shadow raced across the ground and swallowed the mountain where we stood. The cloudy horizon turned copper. It got much colder but I was no longer cold. I stared directly at the moon, paralyzed with wonder. A bat flew聽by. It was the shortest two minutes of my life. As the sun returned, so did my senses.
For plenty of people in the Jackson Hole community who stayed, the eclipse was one of the more phenomenal things they鈥檝e ever experienced. My friend Andy Bardon, a hardened mountain man and adventure photographer, told me he wept. Others told me they screamed. I was simply awed. The experience seemed otherworldly. My friends in other parts of the country, those who鈥檇 seen partial eclipses that day, couldn鈥檛 understand. Now I did.