Vail Resorts announced Tuesday聽that it'll聽be adding another ski resort鈥攁nd its first on the East Coast鈥攖o its 13-mountain roster. The Broomfield, Colorado-based company purchased Vermont鈥檚 Stowe Mountain Resort for a reported $50 million from a real estate subsidiary of insurance giant American International Group, which has owned Stowe for the past 70 years.
AIG will maintain ownership of parts of Stowe鈥檚 base area, including Stowe Mountain Lodge and Stowe Mountain Club. Vail Resorts鈥 Epic Pass will include full access to Stowe starting next winter. The Epic Pass currently provides skiing at all Vail-owned resorts, plus a few others鈥擟olorado鈥檚 Vail, Beaver Creek, Breckenridge and Keystone (plus Arapahoe Basin, which isn鈥檛 owned by Vail); Utah鈥檚 Park City; California鈥檚 Heavenly, Northstar, and Kirkwood; Canada鈥檚 Whistler Blackcomb, plus Perisher in Australia; Wilmot Mountain in Wisconsin; Mount聽Brighton in Michigan, and Afton Alps in Minnesota, as well as access to dozens of partner resorts around Europe. Last August,聽Vail聽announced its largest acquisition yet: the $1.1 billion聽purchase of British Columbia鈥檚聽Whistler-Blackcomb, the biggest combined ski resort in North America.
But what happens to a place like Stowe once it鈥檚 purchased by Vail Resorts? Based on previous Vail acquisitions, here are eight things we can expect to see change at Stowe鈥攐r any other resort Vail buys鈥攊n the future.
More Skier Traffic聽
Last year, Vail Resorts sold over 650,000 Epic Passes. So that means every Epic Pass owner around the country can now plan a trip to Vermont for next winter. Expect an increase in skier visits at an already crowded Stowe, with longer lift lines and more traffic getting in and out of the resort鈥檚 two-lane highway. Kirkwood locals often talk of longer lift lines since Epic Pass holders started showing up.
Lift Prices聽Go Up, Pass Prices Go Down
Stowe already has a hefty day lift ticket rate: $124 for the walk-up window price, or $92 if you buy online in advance. Under Vail鈥檚 ownership, that price could tick upward. Walk-up ticket prices at Park City in 2013, pre-Vail, were around $105. Vail bought Park City in 2014; walk-up ticket prices this winter are $139. But season pass prices will go down significantly. Stowe鈥檚 full season pass price this winter cost $1,860, if purchased early. The Epic Pass runs you around $800, depending on when you buy it.聽
Burgers Get Fancier and聽Pricier
Stowe is already an upscale resort鈥攖he Cowboy Up burger at Stowe鈥檚 bistro-style Hourglass Lounge currently runs you $19. So chances are, food prices won鈥檛 go up too much under Vail鈥檚 ownership. But, in the past, when Vail has purchased a mountain鈥攍ike, say, Kirkwood, the price of food increased, but so did the quality. 鈥淭he price of food went up. A standard lunch of say chicken tenders, hot chocolate, and a burger was around $25 before and now it鈥檚 $35,鈥 said longtime Kirkwood passholder John Ferris after Vail acquired Kirkwood in 2012. 鈥淏ut the burger is a real burger now, not a frozen one.鈥
Grooming and Snowmaking Improve
Vail markets to skiers who appreciate聽fine grooming. So does Stowe. You can expect to see some upgrades to grooming machines and snowmaking. Vail Resorts bought Heavenly in 2002; since then, the Lake Tahoe resort has acquired the world鈥檚 biggest fleet of high-tech snowcats. One of Heavenly鈥檚 machines, called the Beast, grooms 30 percent more acreage an hour than traditional groomers.聽
Wine Bars Replace Dive Bars
There aren鈥檛 many seedy bars left at Stowe, but chances are, under Vail鈥檚 guidance, upscale dining and bars will be the norm. In the village at Northstar, which Vail bought in 2010, you鈥檒l now find an ice-skating rink, s鈥檓ores stations, a wine bar, a sushi joint, and a spot serving gourmet French fries.
Greater Focus on Safety
Vail is serious about safety. When the company bought Tahoe鈥檚 Kirkwood, in 2012, they added ample slow skiing signs and other signs warning beginners that there鈥檚 no easy way down. 鈥淲hen the Vail client got here, they didn鈥檛 get that there鈥檚 no easy way down from Chair 6,鈥 says Kevin Cooper, senior communications manager for Heavenly Mountain Resort and Kirkwood Mountain Resort, who was on staff at Kirkwood prior to the Vail acquisition. 鈥淭here were more downloads on Chair 6 than ever before. So they put up more signage warning people that there鈥檚 no easy way down.鈥 They also added safety bars to chairlifts that didn鈥檛 have them鈥攁nd called them 鈥渃omfort bars.鈥
…Which Means More Rules and聽Regulations for Staff
Vail enforces policies for employees that you don鈥檛 always see at ski resorts. Staffers have had to wear helmets since聽2009, when Vail made them mandatory for all on-mountain employees. Things like tongue piercings, neck tattoos, excessive facial hair, and mohawks aren鈥檛 allowed. The upside for employees: the job comes with major benefits too, like more comprehensive health care for full-time staffers and perks like childcare, tuition discounts, pet insurance, lodging discounts, and if you鈥檙e lucky, employee housing.
You'll Get聽Free Cookies
Vail鈥檚 Beaver Creek is known聽for its fresh and free chocolate chip cookies, which are handed out at the base of the ski hill at the end of the day. When Vail bought Kirkwood, a backwoods, no-frills ski hill, longtime locals were surprised to see free hot chocolate and cookies occasionally handed out at the base. And no matter how you feel about the purchase, we're guessing you at least like warm cookies.